Behavioural Economics and Marketing

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HK Economic Journal

Tingting FAN
·
25 Mar 2026
Neon Lights are Off; Night King is On
Behavioural Economics and Marketing Strategy and Value Creation
Financial Times Chinese

Xi LI
·
27 Feb 2026
When Algorithms Become Consumers: How the AI Agent Economy Is Reshaping the Consumer Industry
Behavioural Economics and Marketing Strategy and Value Creation
Financial Times Chinese

Tingting FAN
·
16 Oct 2025
The Next Labubu: Can Pop Mart’s Star-Making Legend Sustain?
Behavioural Economics and Marketing Strategy and Value Creation
HK Economic Journal

Yifei ZHANG
·
10 Sep 2025
Bottled Water Controversy and the Credence-Goods Dilemma
Behavioural Economics and Marketing Regulatory Policy
Financial Times Chinese

Yipu DENG
·
4 Sep 2025
Fleeting or Lasting Success? Unlocking the Power Durability of Live Commerce
Behavioural Economics and Marketing Strategy and Value Creation
Research Insights

Jinzhao DU
·
11 Aug 2025
The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information
Behavioural Economics and Marketing
Financial Times Chinese

Xi LI
·
25 Jul 2025
The Art of Pricing in the Digital Age
AI Analytics and Big Data Behavioural Economics and Marketing
Research Insights

Chu (Ivy) Dang
·
10 Jul 2025
Mr. Right or Mr. Best: The Role of Information Under Preference Mismatch in Online Dating
Behavioural Economics and Marketing information economics
Financial Times Chinese

Xi LI
·
3 Jul 2025
Price Manipulation with Algorithms: Think Twice
AI Analytics and Big Data Behavioural Economics and Marketing
HK Economic Journal

Yulin FANG
·
11 Jun 2025
Van Gogh in the Chip: The Impact of Artificial Intelligence on Creative Processes and the Art Market
AI Analytics and Big Data Behavioural Economics and Marketing
Financial Times Chinese

Xiao LEI
·
3 Apr 2025
Can Dynamic Pricing Be a Win-Win for Tackling Gaming Addiction?
Behavioural Economics and Marketing Sustainability and Social Impact
HK Economic Journal

Yulin FANG
·
5 Mar 2025
The Taming of the Data: Shaping a World-Class Analytics Team
Behavioural Economics and Marketing Strategy and Value Creation