The article 《慣用的拍賣招標 非凡的制度設計》 was originally published in Hong Kong Economic Journal column 「龍虎山下」

The article 《海峽兩岸四地發展回顧》 was originally published in Hong Kong Economic Journal column 「龍虎山下」

The article 《馬拉松大數據 行為經濟分析》 was originally published in Hong Kong Economic Journal column 「龍虎山下」

Long held assumptions about the mutually incremental relationship between quantities and discounts have been upended by new research. The rule of thumb that the bigger the purchase quantity, the higher the discount is shown not to hold true for medium-sized customers buying products such as semiconductors, with implications for other products and industries. Pile them […]

Long held assumptions about the mutually incremental relationship between quantities and discounts have been upended by new research. The rule of thumb that the bigger the purchase quantity, the higher the discount is shown not to hold true for medium-sized customers buying products such as semi-conductors, with implications for other products and industries.

New research into consumer buying behaviour shows that endowing products with human-like characteristics increases their appeal to customers when the product has attractive appearance design. By adapting their product designs and packaging in line with these findings, marketers and product developers can gain an edge over the competition and improve the chances that customers will choose their products.