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Remarkable Mechanism Design in Auction

The article 《慣用的拍賣招標 非凡的制度設計》 was originally published in Hong Kong Economic Journal column 「龍虎山下」

Stephen Ching
Stephen Ching

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A Review of Development in Mainland China, Taiwan, Hong Kong and Macau

The article 《海峽兩岸四地發展回顧》 was originally published in Hong Kong Economic Journal column 「龍虎山下」

Stephen Y CHIU
Stephen Y CHIU

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A Behavioural Economics Analysis of Marathon Finishing Times Using Big Data

The article 《馬拉松大數據 行為經濟分析》 was originally published in Hong Kong Economic Journal column 「龍虎山下」

Stephen Ching
Stephen Ching

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Goldilocks Upended: When it comes to discounts, medium-sized orders are not in the sweet spot

Long held assumptions about the mutually incremental relationship between quantities and discounts have been upended by new research. The rule of thumb that the bigger the purchase quantity, the higher the discount is shown not to hold true for medium-sized customers buying products such as semiconductors, with implications for other products and industries. Pile them […]

Wei ZHANG
Wei ZHANG

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Goldilocks Upended: When it comes to discounts, medium-sized orders are not in the sweet spot

Goldilocks Upended: When it comes to discounts, medium-sized orders are not in the sweet spot

Long held assumptions about the mutually incremental relationship between quantities and discounts have been upended by new research. The rule of thumb that the bigger the purchase quantity, the higher the discount is shown not to hold true for medium-sized customers buying products such as semi-conductors, with implications for other products and industries.

Wei ZHANG
Wei ZHANG

·


Goldilocks Upended: When it comes to discounts, medium-sized orders are not in the sweet spot

BEAUTY: In the Eye of the consumer?

New research into consumer buying behaviour shows that endowing products with human-like characteristics increases their appeal to customers when the product has attractive appearance design. By adapting their product designs and packaging in line with these findings, marketers and product developers can gain an edge over the competition and improve the chances that customers will choose their products.

Echo Wen WAN
Echo Wen WAN

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