Can Hong Kong be an IP hub for future Labubu? An overview of Hong Kong’s IP industry

Labubu, a popular designer of art-toy characters produced by the Beijing-based company Pop Mart, has experienced an extraordinary surge in popularity and commercial success throughout 2024 and 2025. By mid-2025, the “Monsters” series, featuring Labubu, generated US$677 million in just six months, and international sales surged by 400%. Driven by Labubu’s success by mid-2025, Pop Mart…


Labubu, a popular designer of art-toy characters produced by the Beijing-based company Pop Mart, has experienced an extraordinary surge in popularity and commercial success throughout 2024 and 2025. By mid-2025, the “Monsters” series, featuring Labubu, generated US$677 million in just six months, and international sales surged by 400%. Driven by Labubu’s success by mid-2025, Pop Mart reported US$1.94 billion in revenue—a 204% increase year-on-year—and net profits of US$641 million. A major growth engine is from overseas markets, including Southeast Asia, North America, and Europe. By mid-2025, Pop Mart’s international revenue surged 440% with the Americas market alone growing more than 1,100%.[1]

The phenomenal success of Labubu and Pop Mart has spotlighted the growing importance of the intellectual property (IP) industry. Their popularity underscores the commercial potential of IP-driven products, not only inspiring more creators and businesses to invest in branding, licensing, and cross-border collaborations, but also attracting policymakers’ attention to the emerging IP sector as a key driver of innovation and economic growth.

Yet, examining the history of Labubu and Pop Mart raises important questions about Hong Kong’s role in the IP industry. As one of the world’s leading international business hubs, Hong Kong (also referred to as the HKSAR) has long served as a bridge between mainland China and global markets. The rationale behind choosing Singapore instead of Hong Kong for its overseas IP registration needs further investigation.

In addition, HKSAR has a long-standing history in the toy art industry, dating back to the 1960s. Many iconic designs originated from Hong Kong artists, including Pop Mart’s first commercially successful IP, Molly, and its most famous IP, Labubu. Yet, these creations remained niche until Pop Mart transformed them into global commercial successes. This raises a critical question: given Hong Kong’s rich heritage in toy art and its status as a leading international business hub, why have local companies not managed to turn these homegrown IPs into major business triumphs?

The question has led to the broader question of whether or not the HKSAR can capitalize on the rapidly growing IP industry. If so, what are its unique advantages, and what are the challenges it must overcome? Furthermore, what strategies should the HKSAR adopt to elevate its local IPs from creative concepts to ensure commercial success? This article explores these issues and concludes with actionable recommendations for shaping Hong Kong’s future IP policy.

The IP Industry

First and foremost, IP refers to creations of the mind that have commercial value and are protected by law.[2] These include:

  • Patents – Protect inventions and technological innovations.
  • Copyrights – Protect original works like books, music, films, and software.
  • Trademarks – Protect brand names, logos, and symbols.
  • Trade Secrets – Protect confidential business information.
  • Industrial Designs and Geographical Indications – Protect aesthetic designs and origin-based product qualities.

The IP industry encompasses:

  • Legal and consulting services for IP protection, management, and enforcement.
  • IP valuation and licensing for monetizing intangible assets.
  • Technology-driven IP solutions like AI-based patent analytics and infringement detection.
  • Industries that are heavily reliant on IP, such as technology, pharmaceuticals, media, and consumer goods.

The global IP market was valued at approximately $13.54 billion in 2024 and is projected to grow to $19.12 billion by 2033, reflecting a compound annual growth rate (CAGR) of about 3.9%. This growth is fueled by several key factors: a surge in patent filings (3.46 million in 2023), a rise in trademark applications (18.1 million in 2023), and the rapid expansion of IP-intensive sectors such as artificial intelligence, biotechnology, and digital content (see Figures 1 and 2). Additionally, increasing globalization and the need for robust cross-border IP enforcement are further accelerating market demands.[3]

As shown in Figures 3 and 4, the United States dominates the global IP market in terms of services and licensing revenue, with its IP licensing sector alone valued at $62.18 billion in 2023.[4] IP-intensive industries in the U.S. contribute approximately 41% of GDP and 33% of total employment.[5] On the other hand, China leads in patent filings, recording 1.58 million applications in 2023, and the Nation plays a pivotal role in driving IP-related legal and consulting services. Europe follows closely, with the European Patent Office (EPO) receiving 199,275 filings in 2023,[6] while Japan remains a key player, leveraging strong IP monetization in sectors such as electronics and automotive.[7]

Figure 1: Types of IP Applications globally (2012-2023)

Data Source: WIPO statistics database (Last updated: May 2025). https://www3.wipo.int/ipstats/keysearch.htm?keyId=201

Figure 2: IP trade, 2012-2023 in terms of value globally

Data Source: The World Bank, Charges for the use of intellectual property, receipts (BoP, current US $) https://data.worldbank.org/indicator/BX.GSR.ROYL.CD?end=2021&start=2012

Figure 3: Regional IP Applications (2012 & 2023)

Data Source: WIPO statistics database (Last updated: May 2025). https://www3.wipo.int/ipstats/keysearch.htm?keyId=203

Figure 4: Patent Applications for Top 20 IP Offices during the same period

Data Source: WIPO statistics database (Last updated: May 2025). https://www3.wipo.int/ipstats/keysearch.htm?keyId=221

Noted: Data for some countries under ‘others’ for 2022 and 2023 were not publicly available.

IP Industry in Hong Kong: Landscape, Advantages and Challenges

The IP industry plays a vital role in HKSAR’s economy. According to a study released by the Intellectual Property Department (IPD) in December 2023, IP-intensive industries accounted for an average of 32.7% of Hong Kong’s GDP and 29.1% of total employment between 2019 and 2021.[8]

The city’s IP filings have remained robust, reflecting its role as a regional IP hub (Figure 5). For trademarks, applications totaled 35,240 in 2021, dipped to 29,432 in 2022, and rebounded to 33,149 in 2024, with over 4,96,000 trademarks currently in force. Short-term patent applications increased from 552 in 2021 to 813 in 2024, indicating strong interest in rapid protection for innovations. Design filings also grew, with 2,228 applications covering 4,582 designs in 2024, up from 1,882 applications in 2021.[9]

As the IP industry’s role has become more important in Hong Kong’s economy, the government is committed to fostering its continued growth and development. In the Chief Executive’s 2024 Policy Address, the clear stated goal was to position the HKSAR as a regional IP trading center.[10] This initiative seeks to leverage Hong Kong’s unique advantages to build a highly valued economic pillar that supports the Chinese Mainland’s innovation goals, and to facilitate global IP commerce. To achieve this objective, the Hong Kong government has been actively implementing measures to support the development of the IP industry (Figure 6).

Figure 5: Amount of IP filings in Hong Kong. (2016-2023)

Data Source: The World Bank, Charges for the use of intellectual property, receipts & payments (BoP, current US$), https://data.worldbank.org/indicator/BM.GSR.ROYL.CD?locations=HK & https://data.worldbank.org/indicator/BX.GSR.ROYL.CD?locations=HK

Figure 6: Timeline of HK government’s IP industry development policies

The HKSAR has a distinct advantage in becoming a regional center for IP trading, particularly due to its favorable legal and regulatory environment, strong innovation inputs, and ability to attract global talent. Hong Kong consistently earns high ratings for the quality of its legal and regulatory environment. In the 2024 World Competitiveness Yearbook by the International Institute for Management Development, the HKSAR was ranked 8th worldwide for “intellectual property rights.”[11] Additionally, in the Global Innovation Index (GII) 2024, Hong Kong secured the 9th position for innovation inputs, which include factors such as institutional stability, regulatory quality, and market sophistication.

Given Pop Mart’s decision to register its overseas IP in Singapore, we acknowledge that Hong Kong still has room for improvement. Although the HKSAR ranked among the top 10 globally for innovation inputs in the Global Innovation Index (GII) 2024, its performance in innovation outputs—measured by indicators such as patent filings and creative goods exports—was significantly lower, at 31st place. This contrasts sharply with South Korea, a global innovation leader that ranks 4th in outputs and 6th in inputs, reflecting a highly efficient system for transforming R&D investments into tangible, marketable IP.[12]

Singapore has been a member of the Madrid System since 2000. This is an international treaty administered by the World Intellectual Property Organization (WIPO) that enables companies to secure trademark protection across multiple jurisdictions (including the U.S., U.K., Europe, and Southeast Asia) through a single application. In comparison, Hong Kong has yet to fully implement the Madrid Protocol. Like the HKSAR, Singapore offers robust legal protections, attractive tax policies, and strategic access to the Southeast Asian market, making it an appealing hub for IP registration.

HKSAR’s Improvements in the IP Industry

In recognition of these areas for improvement, the government of the HKSAR recently enhanced legal support, introduced tax incentives, and brought talent development initiatives to strengthen the city’s IP industry.

  • Legal Support:In September 2025, Hong Kong joined the World Intellectual Property Organization (WIPO) Lex-Judgments Database, contributing key IP case precedents from local courts to showcase the quality of its judicial decisions to the international community. Hong Kong became the first city in the Greater Bay Area to participate in the database. Furthermore, starting from October 2025, the HKSAR’s High Court introduced streamlined IP litigation procedures, unifying processes for trademarks, patents, and design cases to enhance efficiency and case management.[13]
  • Tax Benefits:Since July 2024, the Hong Kong government introduced the Patent Box Regime, offering a reduced profits tax rate of 5% (compared to the standard 16.5%) on qualifying income from patents, copyrighted software, and new plant-variety rights.[14] Additionally, as of late 2025, the government implemented a one-off tax deduction for lump-sum IP licensing fees and related acquisition costs.[15]
  • Talent Development: In 2025, the government introduced the Innovation and Technology Talents Exchange Scheme to promote cross-sector collaboration by facilitating the exchange of talent between academia and industry. Concurrently, the government continues to engage with the patent agent sector and relevant stakeholders to develop regulatory arrangements for local patent agent services. These plans cover areas such as qualification requirements, registration processes, and service standards, with the goal of nurturing professional talent and enhancing the overall quality of services.

The IP Industry in Hong Kong: Opportunities in the Greater Bay Area (GBA)

Hong Kong’s most distinctive advantage lies in its position as a central hub within the GBA’s IP economy. In the Global Innovation Index (GII) 2025, the Shenzhen–Hong Kong–Guangzhou cluster ranked No. 1 globally, surpassing the Tokyo–Yokohama cluster.[16] In 2023, Guangdong filed over 28,000 international patent applications through WIPO’s PCT system, representing 10% of global filings and 40% of China’s total. Notably, six GBA companies—Huawei Technologies, BOE Technology, Contemporary Amperex Technology (CATL), Oppo Mobile Telecommunications, ZTE, and Vivo Mobile Communication—ranked among the world’s top-20 PCT applicants.[17]

While IP filings representing the first step toward commercialization in GBA have surged, converting them into economic value requires multiple stages. These include valuation, licensing, investment, and legal protection. As GBA firms expand globally, many are licensing or selling their IP in markets such as Southeast Asia and the Middle East. Simultaneously, the GBA is actively acquiring high-value IP from overseas to support strategic industries like artificial intelligence, biomedicine, new materials, integrated circuits, and renewable energy. However, Chinese companies face significant challenges in these regional IP transactions, as there are mismatches in legal systems, financial markets variety, currency controls, regulatory uncertainties, language barriers, and inconsistent IP valuation standards.

Hong Kong’s Major Role as a Two-way, Full-service IP Channel

Since the aforementioned obstacles for Chinese companies seeking to trade IP internationally exist, they present opportunities for the HKSAR to serve as a two-way, full-service IP corridor between mainland China and the global market. Some ways to overcome these obstacles are:

  1. Hong Kong boasts the region’s most developed IP-trading infrastructure, including Patent Cooperation Treaty (PCT) international patent filings, overseas trademark registrations IP due diligence, tax-efficient financing (e.g., patent box tax incentives[18] and foreign-sourced income exemptions[19]), insurance and re-insurance, helping businesses mitigate international IP risks, and boosting their global competitiveness.
  2. Hong Kong’s common-law, bilingual legal system is trusted by foreign investors and fully enforceable in the Chinese Mainland under the 2019 Arrangement on Reciprocal Recognition and Enforcement of Judgments. The HKSAR is also actively positioning itself as an international hub for legal and dispute resolution services, particularly in handling cross-border IP disputes. This dependable legal support facilitates both Chinese and foreign companies to engage in intellectual property transactions in Hong Kong.
  3. The HKSAR hosts significant capital reserves, including the Hong Kong Stock Exchange (HKEX), private equity firms, and family offices. These financial resources facilitate the monetization of IP—such as patents, trademarks, and copyrights—through mechanisms like securitization, Special Purpose Acquisition Companies (SPACs), and its role as the world’s largest offshore RMB liquidity hub.
  4. Hong Kong provides a competitive tax regime, featuring an 8.25% profits tax on qualifying IP-derived income and a 0% withholding tax on royalties. This positions it as the most cost-efficient jurisdiction in Greater China for managing and channeling IP assets.
  5. HKSAR acts as a strategic gateway under the Mainland–Hong Kong Closer Economic Partnership Arrangement (CEPA), allowing foreign companies to register their IP and immediately benefit from national treatment when licensing or litigating in Mainland China.
  6. Hong Kong’s talent pool has climbed to 4th place globally in the IMD World Talent Ranking 2025—the highest in Asia, and a notable leap from 9th place in 2024. This underscores Hong Kong’s rapid emergence as an innovation and technology hub, attracting top global talent to build their careers.[20]

In summary, the HKSAR is a lot more than just a filing destination; it functions as an RMB-denominated, rule-of-law gateway that converts Chinese IP into global revenue, while opening the Chinese market to international IP. Increasingly, multinational corporations and leading Chinese Mainland enterprises are setting up regional headquarters or IP-holding entities in Hong Kong to manage and commercialize high-value patents, trademarks, and copyrights (Figure 7). In 2023, Hong Kong ranked 13th globally for patent applications, with non-resident filings making up about 97%, primarily from the US, Mainland China, Japan, Switzerland, and the UK.[21]

Figure 7: Foreign-affiliated Companies in Hong Kong

Source: https://www.censtatd.gov.hk/en/scode360.html

Policy support in the GBA

With the increasing volume of IP filings and transactions in the GBA, a notable concentration of high-end IP services—including agency, valuation, trading, legal, and consulting—has occurred, particularly in Guangzhou, Shenzhen, and Hong Kong. This expanding IP service industry chain is becoming a key driver for the structural advancement of regional economies.

To support this advancement, Guangdong, Hong Kong, and Macao have progressively enhanced their cooperation frameworks recently. For example, through the Greater Bay Area IP Cooperation Mechanism and the GBA IP Information Exchange Platform (see Table 1).

In 2023, Guangdong Province enacted the Copyright Regulation, marking China’s first local law aimed at fostering the high-quality development of the copyright industry. This regulation highlights the importance of coordinated growth within the copyright sector across the GBA and promotes collaboration among Guangdong, Hong Kong, and Macao in critical areas such as film, television, music, animation, gaming, and software. The HKSAR has also been designated as a regional IP trading center in China’s 14th Five-Year Plan,[22] aimed at transforming the region’s scientific and technological output into economic value.

Table 1An overview of the policies related to IP Industry in Greater Bay Area

Title of policy/platformLaunch timePurpose
《粤港澳大湾区发展规划纲要》[23] The State Council for the Guangdong-Hong Kong-Macao Greater Bay Area  2019Issued by the State Council of China, it emphasizes leveraging Hong Kong’s strengths in IP protection and professional services to support its role as a regional IP trading center. It also advocates for cross-border collaboration in IP enforcement and technology transfer.
《关于构建知识产权保护司法协作机制的框架协议》[24] An Integrated Judicial Protection Platform for Intellectual Property in the Greater Bay Area2023Signed by the courts of Nansha (Guangzhou), Qianhai (Shenzhen), and Hengqin (Zhuhai), it establishes a unified platform for cross-border IP case handling, including joint evidence preservation, technical expertise sharing, and standardized adjudication criteria. It also promotes the recognition of mediation results from Hong Kong and Macao.
《关于促进粤港澳大湾区数据跨境流动的合作备忘录》[25] Agreement framework of Memorandum of Understanding on Facilitating Cross-boundary Data Flow Within the Guangdong-Hong Kong-Macao Greater Bay Area2023Co-signed by China’s Cyberspace Administration and Hong Kong’s Innovation, Technology and Industry Bureau, it establishes security protocols for cross-border data flows, crucial for AI and digital innovation while safeguarding privacy.
南沙知识产权综合服务平台[26] Nansha District Market Supervision Administration2023This platform integrates patent databases from the Chinese Mainland, Hong Kong, and Macao (over 70 million trademarks), providing one-stop services for IP registration, enforcement, and commercialization. It also hosts 30+ regional IP service institutions.
粤港知识产权合作计划[27] New Round of Guangdong-Hong Kong Intellectual Property Cooperation Plan Officially Signed2024-2025The 20th iteration of this annual plan focuses on enhancing IP protection in the Hetao Shenzhen-Hong Kong Innovation and Technology Park, facilitating patent cross-recognition, and organizing joint training programs for IP professionals.
前海知识产权金融服务联盟[28] Qianhai Forges a New Vision for Intellectual Property Protection2025This alliance supports IP securitization and pledge financing, with an initial 80 million RMB fund targeting tech small- and medium-sized enterprises (SMEs) in Qianhai. It also offers fast-track patent pre-examination for Hong Kong applicants, reducing authorization time from 2–3 years to just months.

Promoting HKSAR’s Local IP

Serving as a regional IP trading center not only strengthens Hong Kong’s IP economy but also elevates its homegrown IP. For example, Pop Mart’s first hit character, Molly, originated in Hong Kong—an example of the city’s rich pool of locally recognized IP and its thriving creative industry. Other examples follow:

  • Ocean Park Hong Kong: Established in January 1977, it is one of Asia’s largest marine-themed amusement parks at the time, blending entertainment, education, and conservation. Ocean Park is famous for its beloved animal ambassadors, including giant pandas such as Ying Ying and Le Le, and mascots like Whiskers the sea lion and his friends, alongside themed characters like Goldie the goldfish and Later Gator the alligator. The Park reached its peak attendance with over 7.7 million visitors in 2014[29]. However, in the 2023-2024 fiscal year, the number of visitors decreased to 3.14 million visitors, and the park was struggling with a net deficit of HK$71.6 million (US$9.2 million).[30]
  • Television Broadcasts Limited (TVB): Founded in 1967 as Hong Kong’s first free-to-air television station, TVB has been a cultural powerhouse in the Chinese-speaking world for decades. During its peak years in the 1980s and 1990s, TVB dominated local ratings with iconic variety shows like Enjoy Yourself Tonight and drama series such as The Greed of Man, Moonlight Resonance, and Journey to the West, while its Miss Hong Kong Pageant became a major annual event. These programs not only shaped Hong Kong’s pop culture but also launched the careers of stars like Andy Lau, Tony Leung, and Maggie Cheung. At its peak, TVB dramas were exported globally, influencing Chinese communities across Asia, North America, and Europe. However, TVB has recently experienced a decline in viewership and persistent financial challenges. In 2022, TVB reported its largest loss of HK$807 million, followed by HK$763 million in 2023 and HK$491 million in 2024.[31] [32]
  • Art Toy: Hong Kong’s art toy industry traces its origins to the city’s legacy as a global toy manufacturing hub in the mid-20th Century, when it was the world’s largest exporter of toys. In the late 1990s, Hong Kong pioneered the designer-toy movement with Michael Lau—dubbed the “Godfather of Designer Toys”—introducing his iconic Gardener series and creating the “urban vinyl” style that fused street culture with collectable art. Today, Hong Kong remains a global hub for collectable art toys, with its Toys & Hobby market generating around HKD 1.14 billion in 2025.[33] The industry thrives on limited-edition releases and collaborations. Famous Hong Kong designers include Michael Lau, Eric So, and Winson Ma, alongside emerging talents such as Helen Tam, known for food-inspired characters; Bee Wong, creator of the Fire Panda brand; Joseph Tang of PLANET-X with sci-fi themes; and Ryan Lee, whose Rumbbell series reflects his “Muscle Mind” philosophy.

The examples of Hong Kong’s local IP highlight several commercialization challenges:

  • Intense Competition: Ocean Park exemplifies the challenge of intensifying competition, facing not only its local rival Hong Kong Disneyland but also major regional players such as Chimelong International Ocean Tourist Resort in Guangzhou and Zhuhai.
  • Fast-changing Consumer Preferences: TVB and Ocean Park exemplify how shifting consumer preferences challenge traditional entertainment brands. As younger audiences migrate to streaming platforms and short-form video apps, TVB now struggles with declining linear TV viewership. Similarly, Ocean Park faces mounting challenges as younger consumers seek more immersive and Instagram-worthy experiences rather than traditional rides.
  • Minute Scalability: Although the global art toy market reached US$6.07 billion in 2025, Hong Kong’s local market is too small for local artists to sustain production. If IP creators solely focus on Hong Kong’s local market, they cannot generate the revenue needed for successful commercialization.

To address current challenges and strengthen Hong Kong’s local IP, we can take valuable lessons from TVB’s prime-time strategy:

  • Differentiation: Uniqueness is the cornerstone of standing out in a competitive market. While Pop Mart secures exclusivity through artist collaborations, Hong Kong’s local IP can only win by creating and investing in distinctive, original content. This approach mirrors TVB’s prime-time strategy in the 1980s. Iconic dramas such as The Bund and Legend of the Condor Heroes broke rating records because they reflected local culture and deeply resonated with audiences. These unique cultural narratives not only differentiated TVB but also forged strong emotional connections, a critical driver of long-term brand loyalty.
  • Globalization: Commercialization thrives on economies of scale, and Hong Kong’s local market alone is too small to sustain IP success. To grow, Hong Kong IP must look beyond its borders—just as TVB did in the mid-1980s, when they expanded globally through multiple strategies: launching cable services in Los Angeles, Taiwan, and Europe; licensing programs to Malaysia and Singapore; renting videos in the UK and other European cities; and even circulating content informally via videotapes and later through provincial TV stations in the Chinese Mainland.[34] These efforts made Hong Kong pop culture a powerful influence across Southern China and among overseas Chinese communities. The lesson is clear: global reach and diversified expansion channels are essential for long-term IP growth.
  • Monetization: IP commercialisation demands significant financial investment, making diversified monetization essential for sustainability. Hong Kong’s IP should adopt multiple revenue streams, just as TVB did in the 1980s. TVB capitalized on high-margin advertising in Hong Kong, licensed programs to Malaysia and Singapore, offered video rentals across Europe, and introduced subscription services in the U.S. By the mid-1980s, following its 1984 HKSE listing, TVB’s annual turnover was estimated at HK$1–2 billion.[35] These revenues fueled the continuous development and promotion of its IP, reinforcing its market leadership.

Summary

The Hong Kong government aims to position the city as a leading regional IP trading center. To succeed, this vision requires coordinated efforts from IP developers, entrepreneurs, government agencies, and industry institutions. Key focus areas include:

1. Build a Robust IP Financing Ecosystem:

As Asia’s top financial hub and the world’s third-ranked international financial center,[36] the HKSAR is uniquely positioned to lead in IP-backed financing ecosystem that requires:

  • IP-backed financing mechanisms such as:
    • Leveraging the existing financial ecosystem to utilize Hong Kong’s mature financial markets, incubation programs, and venture capital networks to support IP-backed financing for startups and scale-ups.
    • Issuing IP bonds. The Hong Kong government can replicate its green finance model by issuing IP bonds to attract global investors.
    • Incentivizing banks, by encouraging banks to accept IP as collateral for loans and providing incentives or regulatory mandates for IP-related lending.
    • Insurance schemes that collaborate with insurance companies to create protection schemes that reduce downside risks for IP investments.
  • Low costs and risks of IP valuation:
    • Standardized valuation frameworks that develop clear, consistent methodologies for IP valuation to improve transparency.
    • Create IP trading platforms that enhance platforms like Asia IP Exchange to include valuation tools, pricing information, and matchmaking services for buyers, sellers, and service providers.
  • Support advanced industries:
    • Align IP financing with Hong Kong’s Innovation & Technology Development Blueprint.

2. Enhance Infrastructure and Platforms:

Developing a regional IP trading center requires robust infrastructure to support seamless transactions and trust. The HKSAR should prioritize building specialized platforms and institutions that enable transparency and efficiency in IP trading. For example, establish a WIPO Technology & Innovation Support Centre and expand platforms like Asia IP Exchange, and creating similar digital marketplaces. These initiatives will not only enhance accessibility but also position the city as a leading hub for IP commercialization and cross-border innovation.

3. Develop Talent and Professional Services:

Building a robust IP trading center requires a comprehensive ecosystem of professional services—from IP legal advisory and valuation to IP insurance and risk management. These specialized capabilities are critical for enabling smooth transactions and protecting IP assets. To meet this demand, Hong Kong could invest in cultivating local talent through targeted IP training programs across legal, financial, and technology sectors. At the same time, attracting top international professionals is crucial. Global experts bring cross-border expertise that facilitates complex IP transactions and ensures efficient dispute resolution, strengthening Hong Kong’s position as a trusted regional IP hub.

4. Promote IP in the GBA:

Hong Kong’s creative industries—spanning TV shows, films, music, design, and theme parks—have produced numerous successful IPs over the decades. Building on this rich legacy, Hong Kong can providefinancial incentives (e.g., expand the “Patent Box” tax regime) to encourage global commercialization of its own creative IP. Concurrently, Hong Kong should leverage the technological strength of the GBA by implementing cross-boundary IP cooperation measures with innovation hubs like Shenzhen and Qianhai. This integration will position HKSAR as a vital gateway for the Chinese Mainland’s IP to reach global markets, combining creative excellence with technological innovation to create a dynamic, future-ready IP ecosystem.

5. Strengthening IP Protection and Legal Framework:

One of Hong Kong’s strongest advantages in becoming a regional IP trading hub is its internationally recognized legal system. This is a critical foundation for cross-border IP transactions. To reinforce this strength, the HKSAR should deepen its participation in international IP treaties and establish more cross-border protection agreements to attract global IP contracts. Streamlining IP litigation processes for faster dispute resolution and enhancing enforcement mechanisms will further boost confidence among international stakeholders. Hong Kong must modernize its Copyright and Design Laws to address emerging technologies such as AI-generated works and digital content, ensuring its legal framework remains future-ready and competitive.


[1] https://www.scmp.com/business/china-business/article/3322488/mini-labubus-are-coming-after-your-mobile-phone-pop-mart-aims-double-2025-sales & https://www.thestandard.com.hk/wealth-and-investment/article/314717/Pop-Mart-Q3-revenue-surges-despite-investor-concerns-over-growth-sustainability

[2] https://www.wipo.int/en/web/about-ip/

[3] https://www.marketgrowthreports.com/market-reports/intellectual-property-ip-market-113355

[4] https://virtuemarketresearch.com/report/intellectual-property-services-market

[5] https://www.wipo.int/web-publications/world-intellectual-property-indicators-2024-highlights/en/patents-highlights.html

[6] https://markwideresearch.com/intellectual-property-market/

[7] https://www.marketgrowthreports.com/market-reports/intellectual-property-ip-market-113355

[8] https://www.ip.gov.hk/filemanager/ip/en/content_150/Study-on-IP-Intensive-Industries-to-HK-Economy-e.pdf

[9] https://www.ipd.gov.hk/filemanager/ipd/common/tools-resources/ip-statistics/IPD_D1_D28-Statistics_eng.pdf

[10] https://www.ipd.gov.hk/en/ip-overview/ip-in-hong-kong/2024-policy-address/index.html

[11] https://productivity.gov.ng/wp-content/uploads/2025/03/WCY_Bookletv1_2024-1.pdf

[12] https://www.wipo.int/web-publications/global-innovation-index 2024/assets/67729/2000%20Global%20Innovation%20Index%202024_WEB3lite.pdf

[13] https://www.cedb.gov.hk/en/news/press_release/2025/pr23052025a.html

[14] https://www.elegislation.gov.hk/hk/2024/17!en;https://www.china-briefing.com/news/hong-kongs-new-patent-box-regime-a-5-tax-concession-for-qualified-ip-income/

[15] https://www.ey.com/en_gl/technical/tax-alerts/hong-kong-announces-2025-26-budget-proposing-favorable-tax-measures-for-specific-sectors

[16] https://www.wipo.int/pressroom/en/articles/2025/article_0008.html

[17] https://www.wipo.int/edocs/pctndocs/en/2024/pct_news_2024_3.pdf

[18] https://www.mayerbrown.com/en/insights/publications/2024/10/patent-box-tax-incentive-takes-effect

[19] https://taxsummaries.pwc.com/hong-kong-sar/corporate/taxes-on-corporate-income#:~:text=The%20’nexus%20approach’%20endorsed%20by,for%20the%20preferential%20tax%20treatment.

[20] https://www.humanresourcesonline.net/global-talent-rankings-2025-hong-kong-and-singapore-secure-top-10-spots

[21] https://research.hktdc.com/en/article/MzExMTM0MzQ0

[22] Greater Bay Area, Intellectual Property. https://www.bayarea.gov.hk/gbais/en/development/intellectual-property

[23] State Council, Outline Development Plan of the Central Government and the State Council for the Guangdong-Hong Kong-Macao Greater Bay Area. https://www.gov.cn/gongbao/content/2019/content_5370836.htm?eqid=8758bd1b0000ce80000000036472c674

[24] People’s Daily, Nansha, Qianhai, and Hengqin Join Forces to Build an Integrated Judicial Protection Platform for Intellectual Property in the Greater Bay Area.https://paper.people.com.cn/rmrb/html/2023-04/27/nw.D110000renmrb_20230427_6-11.htm

[25] Agreement framework of Memorandum of Understanding on Facilitating Cross-boundary Data Flow Within the Guangdong-Hong Kong-Macao Greater Bay Area, https://www.digitalpolicy.gov.hk/tc/our_work/digital_infrastructure/mainland/gbacbdf/

[26] Nansha District Market Supervision Administration, Guangzhou City, Building a Strong Intellectual Property Zone to Support High-Quality Development Guangdong-Hong Kong-Macao Innovation and Entrepreneurship Intellectual Property Comprehensive Service Platform Officially Launched. https://www.gzns.gov.cn/gznsscjg/gkmlpt/content/8/8950/post_8950954.html#9860

[27] Ministry of Commerce People’s Republic of China, New Round of Guangdong-Hong Kong Intellectual Property Cooperation Plan Officially Signed. https://ipr.mofcom.gov.cn/article/gnxw/zfbm/zfbmdf/gd/202501/1989873.html

[28] Qianhai Shenzhen, Qianhai Forges a New Vision for Intellectual Property Protection. https://qh.sz.gov.cn/sygnan/qhzx/dtzx/content/post_12187650.html

[29] Ocean Park Hong Kong, Ocean Park Marks Year of New Beginnings with Second Highest-ever Annual Attendance of 7.6 Million Guests New Highs of $633 Million in EBITDA and $2.0 Billion in Revenue for Fiscal Year Ending 30 June 2014. https://www.oceanpark.com.hk/en/press-release/ocean-park-marks-year-of-new-beginnings-second-highest-ever-annual-attendance-of-76

[30] Ocean Park Hong Kong, Ocean Park Visitor Numbers and Revenue Reach a Five-year High Seizing the Opportunity from Panda Fever to Drive Business Momentum. https://www.oceanpark.com.hk/en/press-release/ocean-park-visitor-numbers-and-revenue-reach-a-five-year-high-seizing-opportunity

[31] Television Broadecasts Limited, TVB Announces 2024 Annual Results Significantly Positive EBITDA of HK$295 Million Positive Adjusted Net Profit Attributable to Equity Holders Achieves HK$53 Million in the 2H 2024. https://corporate.tvb.com/article/ab03013a372e2772750a643e8698bca6.html

[32] Yau, C., Hong Kong broadcaster TVB slashes net losses by 65% year on year to HK$143 million. South China Morning Post. https://www.scmp.com/news/hong-kong/hong-kong-economy/article/3275358/hong-kong-broadcaster-tvb-slashes-year-year-net-losses-65-hk143-million

[33] https://www.statista.com/outlook/cmo/toys-hobby/hong-kong?srsltid=AfmBOorISL60BZnYUXyLYJK6H3J5eb8XVkKBKoCmF_57R1uqQDFdWtG4

[34] https://www1.hkexnews.hk/listedco/listconews/sehk/2018/0418/00511_3299061/e106.pdf

[35] https://thebambooworks.com/beating-its-rivals-but-losing-to-the-times-tvb-fades-on-hong-kong-entertainment-stage/

[36] https://www.news.gov.hk/eng/2025/03/20250320/20250320_173128_257.html

Translation

香港有望成為Labubu 的知識產權樞紐嗎?
——香港知識產權產業概覽


范亭亭 鄧希煒


 

Labubu,一個由北京公司泡泡瑪特推出的熱門設計師潮玩角色,在 2024 至 2025 年期間迎來了非凡的熱潮與商業成功。2025 年中,包括Labubu在內的The Monsters系列在短短6個月內創造了 6.77 億美元的銷售額,國際銷售更激增 400%。受 Labubu 成功帶動,泡泡瑪特在2025 年中報告錄得收入達 19.4 億美元,同比增長 204%,淨利潤達 6.41 億美元。主要的增長引擎來自海外市場,包括東南亞、北美和歐洲。2025 年中,泡泡瑪特的國際收入激增 440%,其中單在美洲市場就增加超過 1,100%。[1]

Labubu 與泡泡瑪特的顯赫業績凸顯出知識產權產業日益重要的地位。它們的熱潮展現以 知識產權為核心的產品所具備的商業潛力,不僅激勵更多創作者與企業投入品牌打造、授權經營及跨境合作,也吸引到政策制定者的關注,將新興的知識產權產業視為推動創新與經濟增長的主要引擎。

然而,回顧 Labubu 與泡泡瑪特的發展歷程,卻產生對香港在知識產權產業中角色的重要疑問。作為國際上一大商業樞紐,香港長期以來一直充當中國內地與全球市場之間的橋樑。為何泡泡瑪特在境外知識產權註冊上選擇新加坡而非香港?背後原因有待深入探討。

此外,香港潮玩藝術產業的悠久歷史長達數十年,可追溯至1960年代。許多經典設計皆出自香港藝術家之手,包括泡泡瑪特首個商業上成功的知識產權——Molly,以及該公司最具代表性的知識產權——Labubu。然而,這些創作長期以來只獲小眾追捧,直到由泡泡瑪特經營,才取得全球市場的空前成功。這也引發了一個核心問題:既然香港擁有如此深厚的潮玩藝術傳統與國際商業樞紐地位,為何本地企業至今仍未能將這些本地知識產權打造成輝煌的商業成果?

以上一問帶出更廣闊的範圍:香港能否把握迅速增長的知識產權產業?若答案是肯定的,它有什麼獨特優勢,又必須克服哪些挑戰?此外,特區應採取何種策略,才能將知識產權從創意概念提升為確保商業成功的成果?本文將探討這些議題,並就塑造政府未來知識產權政策提供具體可行的建議。

 

知識產權產業


開宗明義,知識產權指的是具有商業價值並受法律保護的智力創造成果。[2] 其範疇包括:

  • 專利——保護發明與技術創新

  • 版權——保護原創作品,如書籍、音樂、電影與軟件

  • 商標——保護品牌名稱、標誌與符號

  • 商業秘密——保護機密的商業資訊

  • 工業設計及地理標誌——保護美學設計與基於產地的產品品質


 

知識產權產業涵蓋以下範疇:

  • 法律與諮詢服務——針對知識產權的保護、管理與執行

  • 知識產權估值與授權——將無形資產貨幣化

  • 技術驅動的知識產權解決方案——如人工智能的專利分析與侵權檢測

  • 高度依賴知識產權的產業——包括科技、製藥、媒體與消費品


2024 年,全球知識產權市場總值約為 135.4 億美元,預計到 2033 年將增至 191.2 億美元,年均複合增長率約為3.9%。這一增長由以下各主因推動:專利申請數目激增(2023 年達 346 萬宗)、商標申請數目上升(2023 年達 1,810 萬宗),以及人工智能、生物科技與數字內容等高度依賴知識產權的產業快速擴張(【圖 1 】與【圖 2】)。此外,全球化進程加快以及對強力跨境知識產權執法的需求,也進一步提振市場需求。[3]

如【圖 3】與【圖 4】所示,在全球知識產權市場中,美國在服務與授權收入方面居於主導地位;2023 年,單在授權領域的價值就達到 621.8 億美元[4]。美國的知識產權密集型行業約貢獻了本地生產總值(GDP)的 41% ,僱員數目佔全國總就業人數的 33% [5]。同年,中國在專利申請數量方面領先,錄得 158 萬宗申請,並在推動與知識產權 相關的法律與諮詢服務上扮演關鍵角色。歐洲緊隨其後,歐洲專利局同年接收了 199,275 宗申請 [6];而日本則依靠在電子與汽車等產業的強大知識產權商業化能力,持續保持重要地位。[7]

 

1              20122023年全球知識產權申請類型



資料來源:世界知識產權組織統計資料庫(最後更新:2025 年 5 月)https://www3.wipo.int/ipstats/keysearch.htm?keyId=201

 

2          20122023年全球知識產權貿易價值



資料來源:世界銀行

https://data.worldbank.org/indicator/BX.GSR.ROYL.CD?end=2021&start=2012

 

3              2012年 與 2023年全球各地區知識產權申請佔比



資料來源:世界知識產權組織統計資料庫(最後更新:2025 年 5 月)

https://www3.wipo.int/ipstats/keysearch.htm?keyId=203

 

4              20122023年首20 大知識產權局的專利申請數量



資料來源:世界知識產權組織統計資料庫(最後更新:2025 年 5 月)

https://www3.wipo.int/ipstats/keysearch.htm?keyId=221

註:2022 年與 2023 年「其他」類別中,部分國家並無公開數據。

 

香港知識產權產業的現況、優勢與挑戰


知識產權產業在香港經濟中扮演着至關重要的角色。根據知識產權署於 2023 年 12 月發布的研究顯示,2019 至 2021 年期間,知識產權密集型行業平均佔香港GDP的 32.7%,僱員數目佔全港總就業人數的 29.1%。[8]

至於申請數量亦保持穩健增長,反映香港作為區域知識產權樞紐的地位(【圖5】)。在商標方面,2021 年的申請總數為 35,240 宗,2022 年下降至 29,432 宗,2024 年則回升至 33,149 宗,目前有效的商標超過 496,000 個。短期專利申請亦有所增加,從 2021 年的 552 宗增至 2024 年的 813 宗,顯示對創新快速保護的殷切需求。設計申請亦有增無已,2024 年共有 2,228 宗,涵蓋 4,582 項設計,遠高於 2021 年的 1,882 宗申請。[9]

隨着知識產權產業在香港經濟中的角色日益重要,政府正致力推動其持續增長與發展。行政長官 2024 年施政報告更定下明確目標:將香港定位為「區域知識產權貿易中心」。[10]此舉旨在善用自身獨特優勢,打造一個高價值的經濟支柱,以支持中國內地的創新目標,並促進全球知識產權商貿。為達成這一目標,特區政府一直積極推行各項措施,以支持此一行業的發展(【圖 6】)。

 

5              20162023年香港知識產權申請數量



資料來源:世界銀行

https://data.worldbank.org/indicator/BM.GSR.ROYL.CD?locations=HK 及 https://data.worldbank.org/indicator/BX.GSR.ROYL.CD?locations=HK

 

6              香港特區政府知識產權產業發展政策時間表



香港別具優勢,足以成為區域知識產權貿易中心,主因在於良好的法律與監管環境、強大的創新投入,以及吸引全球人才的能力。香港在法律與監管環境的品質方面一貫獲得高度評價,在國際管理發展學院2024 年《世界競爭力年報》中,香港在「知識產權」項目中位列全球第 8。[11]此外,在 2024 年《全球創新指數》中,香港在「創新投入」排名第 9 ,此副指數下包括制度穩定性、監管品質與市場成熟度等因素。

事實上,鑑於泡泡瑪特選擇在新加坡註冊其海外知識產權,筆者承認香港仍有改進的空間。雖然香港在2024年《全球創新指數》中,「創新投入」位居世界十大之列,但在「創新產出」的表現(以專利申請量與創意商品出口等指標衡量)卻顯然較為遜色,僅排在第 31 名。南韓的表現則與此對比鮮明,而作為世界創新領導者,該國在「創新產出」位居全球第 4,「創新投入」亦排名第 6,展現出一個高效體系,能將研發投資轉化為具體兼具市場價值的知識產權。[12]

新加坡自 2000 年起成為馬德里體系的成員。這是一項由世界知識產權組織管理的國際條約,讓企業能夠透過單一申請,在多個司法管轄區(包括美國、英國、歐洲及東南亞)獲得商標保護。相比之下,香港尚未全面落實《馬德里議定書》。此外,新加坡提供完善的法律保障、具吸引力的稅務政策,以及進入東南亞市場的戰略優勢,使其成為知識產權註冊的理想樞紐。

 

香港知識產權產業的改進


針對上述仍可改善之處,特區政府近期加強了法律支援,並推出稅務優惠及人才培育措施,以強化知識產權產業。

法律支援:2025 年 9 月,香港加入世界知識產權組織Lex裁判文書資料庫,提供本地法院的重要知識產權判例,向國際社會展示其司法水平;香港更是粵港澳大灣區首個參與該資料庫的城市。此外,自 2025 年 10 月起,高等法院引入精簡的知識產權訴訟程序,統一商標、專利及設計案件的流程,以提升效率與案件管理。[13]

稅務優惠:自 2024 年 7 月起,政府推出「專利盒機制」,對符合資格的專利、受版權保護的軟件及新的栽培植物品種的權利所產生的合資格收入,提供 5% 的利得稅特惠稅率(標準利得稅稅率為16.5%)。[14] 此外,自 2025 年底起,政府亦就整筆知識產權特許費用和相關收購成本,實施一次性稅務扣減。[15]

人才培育:2025 年,政府表示將推出「產學創科人才交流計劃」,透過推動學術界與業界之間的人才交流,促進跨界別合作。同時,政府持續與專利代理行業及相關持份者合作,制定本地專利代理服務的監管安排。這些計劃涉及資歷要求、註冊程序及服務標準等範疇,目標是培育專業人才並提升整體服務品質。

 

香港知識產權產業:大灣區的機遇


香港最突出的優勢在於其作為粵港澳大灣區知識產權經濟核心樞紐的地位。在2025年《全球創新指數》中,「深圳–香港–廣州集群」位居全球之首,超越「東京–橫濱」集群。[16] 2023 年,廣東透過世界知識產權組織的《專利合作條約》(PCT),提交了逾 28,000 宗國際專利申請,佔全球申請總量的 10%,亦佔中國總量的 40%。值得注意的是,華為技術、京東方科技、寧德時代、OPPO 移動通信、中興通訊及 Vivo 移動通信這6家大灣區企業,均位列全球 PCT 申請前20名之列。[17]

雖然代表商業化第一步的知識產權在大灣區的申請量有所激增,但要將其轉化為經濟價值仍需經過多個階段,包括估值、授權、投資及法律保護。隨着大灣區企業走向國際,許多企業正在東南亞及中東等市場授權或出售其知識產權。同時,大灣區亦積極從海外引進高價值的知識產權,以支持人工智能、生物醫藥、新材料、集成電路及可再生能源等戰略性產業。然而,中國企業在這些區域知識產權交易中面臨重大挑戰,原因在於法律制度差異、金融市場多樣性、外匯管制、監管不確定性、語言障礙,以及知識產權估值標準不一致等。

 

香港作為雙向、全方位知識產權服務渠道的主要角色


鑑於上述中國企業在國際知識產權貿易中面臨的障礙,這也為香港提供了機遇,使其能夠成為連接中國內地與全球市場的雙向、全方位服務知識產權通道。以下將介紹一些克服這些障礙的方法:

  1. 香港擁有區內最完善的知識產權貿易基礎設施,包括PCT下的國際專利申請、海外商標註冊、知識產權盡職調查、具稅務效率的融資(如「專利盒」稅務優惠[18]、境外收入豁免[19])、保險及再保險,有助於企業降低國際知識產權風險,並提升全球競爭力。

  2. 香港的普通法及雙語法律制度深受外國投資者信任,並可依據 2019 年相互認可與執行判決安排在中國內地全面執行。香港亦正積極定位為國際法律及爭議解決服務中心,尤其在處理跨境知識產權爭議方面。這種可靠的法律支援促使中外企業能夠在香港開展知識產權貿易。

  3. 本港擁有龐大的資本儲備,包括香港交易所、私募股權公司及家族辦公室。透過證券化、特殊目的收購公司等機制,以及香港作為全球最大離岸人民幣流動性中心的角色,這些金融資源能促進知識產權貨幣化,如專利、商標及版權。

  4. 香港的稅制極具競爭力,其中合資格知識產權相關收入的利得稅稅率為25%,而特許權使用費的預扣稅稅率為0%。這使香港在管理及運用知識產權資產方面,成為大中華區內最具成本效益的司法管轄區。

  5. 在《內地與香港更緊密經貿關係安排》框架下,香港充當戰略性門戶,便於外國企業在本地註冊其知識產權,並在中國內地進行授權或訴訟時,立即享有國民待遇。

  6. 香港的人才庫在《2025年IMD 世界人才競爭力報告》中躍升至全球第 4 位——為亞洲最高,並較去年第 9 位排名顯著上升。這凸顯出香港迅速崛起為創新與科技中心,足以吸引全球頂尖人才在此發展事業。[20]


總結而言,香港遠不止是一個申請地點,而更是一個以人民幣計價、以法治為基礎的門戶,能夠將中國的知識產權轉化為全球收益,同時也為國際知識產權進入中國市場提供通道。愈來愈多跨國企業及內地領先企業正在香港設立區域總部或知識產權持有實體,以管理和商業化高價值的專利、商標及版權(【圖7】)。 2023 年,香港的專利申請量位居全球第 13 位,其中約 97% 為非本地申請,主要來自美國、中國內地、日本、瑞士及英國。[21]

 

7              駐香港的境外公司



資料來源: https://www.censtatd.gov.hk/tc/scode360.html

 

大灣區的政策支持


隨着大灣區的知識產權申請與貿易量不斷增加,已出現代理、估值、貿易、法律、諮詢等相關高端服務,尤其集中於廣州、深圳及香港。這條不斷擴展的知識產權服務產業鏈,正逐漸成為推動區域經濟結構升級的重要動力。

為支持這一進展,廣東、香港及澳門近年來不斷加強三地之間的合作框架。例如,大灣區知識產權合作機制及大灣區知識產權信息交流平台(【表】)。2023 年,廣東省頒布《版權條例》,這是中國首項旨在推動版權產業高質量發展的地方性法律。該條例強調大灣區版權行業協同發展的重要性,並促進廣東、香港及澳門在影視、音樂、動畫、遊戲及軟件等重要領域的合作。在國家「十四五」規劃[22]中,香港亦被指定為區域知識產權貿易中心,旨在將區內的科技成果轉化為經濟價值。

                大灣區知識產權產業相關政策概覽






































政策/平台名稱啟動時間目的
《粤港澳大灣區發展規劃綱要》[23]

 

 
2019年由中國國務院頒布的政策強調要發揮香港在知識產權保護及專業服務方面的優勢,以支持其作為區域知識產權貿易中心的角色。同時,該政策亦倡導在知識產權執法及技術轉移方面開展跨境合作。
《關於構建知識產權保護司法協作機制的框架協議》[24]

 
2023年由廣州南沙、深圳前海及珠海橫琴的法院共同簽署,該機制建立了一個跨境知識產權案件處理的統一平台,包括共同的證據保全、專業技術共享以及標準化的裁判準則。協議亦推動對香港及澳門調解結果的認可。
《關於促進粵港澳大灣區資料跨境流動的合作備忘錄》[25]

 
2023年由中國國家網信辦與香港創新科技及工業局共同簽署,此協議建立了跨境數據流動的安全監控,這對人工智能及數字創新至關重要,同時保障私隱。
南沙知識產權綜合服務平台[26]

 
2023年此平台整合了中國內地、香港及澳門的專利資料庫(涵蓋超過 7,000 萬個商標),提供一站式的知識產權註冊、執法及商業化服務。同時,該平台亦匯聚了 30 多家區域知識產權服務機構。
粤港知識產權合作計劃[27]

 
2024–2025年該年度計劃的第 20 次迭代重點在於加強河套深港科技創新合作區的知識產權保護,推動專利的互認,並組織知識產權專業人才的聯合培訓項目。
前海知識產權金融服務聯盟[28]

 
2025年該聯盟支持知識產權證券化及質押融資,並設立首期 8,000 萬人民幣基金,專門針對前海的科技中小企業。同時,它亦為香港申請人提供專利快速預審服務,將授權時間由原本的 2至3 年縮短至數個月。

 

推廣香港本地知識產權


作為區域知識產權貿易中心的角色,不僅強化了香港的知識產權經濟,也提升了本地知識產權的價值。例如,泡泡瑪特的首個爆款角色Molly源自香港,正好印證香港擁有豐富本地知名知識產權及蓬勃創意產業;其他例子列舉如下。

香港海洋公園成立於 1977 年 1 月,是當時亞洲最大的海洋主題公園之一,融合了娛樂、教育與保育功能。海洋公園以深受喜愛的動物大使聞名,包括大熊貓「盈盈」與「樂樂」,以及吉祥物「海獅威威」及一眾朋友,還有主題角色如金魚「金金」與鱷魚「Later Gator」。在 2010 年代初期,公園的入場人次達到高峰,2014 年更突破 770 萬人次。[29] 然而,在 2023–2024 財政年度,入場人次下降至 314 萬,公園更面臨淨虧損 7,160 萬港元(約 920 萬美元)的財務挑戰。[30]

電視廣播有限公司(無線):成立於 1967 年,是香港首家免費電視台,數十年來一直是華語世界的文化巨頭。在 1980 至 1990 年代的巔峰時期,無線以經典綜藝節目《歡樂今宵》及劇集《大時代》、《溏心風暴》、《西遊記》等主導本地收視,而《香港小姐競選》更成為年度盛事。這些節目不僅塑造了香港的流行文化,也成就了劉德華、梁朝偉、張曼玉等明星的演藝事業。在全盛時期,無線劇集更出口至全球,影響遍及亞洲、北美及歐洲的華人社群。然而,近年無線收視率下滑,並持續面臨財務挑戰,2022 年錄得最大虧損 8.07 億港元,2023 年虧損 7.63 億港元,2024 年則為 4.91 億港元。[31] [32]

-藝術玩具:香港的藝術玩具產業可追溯至 20 世紀中期,當時香港是全球最大的玩具出口地,奠定了其作為世界玩具製造中心的地位。到了 1990 年代末,設計師玩具在香港興起,由被譽為「潮玩教主」的藝術家劉建文(Michael Lau)率先推出經典的Gardener系列,並創造了結合街頭文化與收藏藝術的「都市潮流玩具(urban vinyl)」風格。如今,香港仍是全球藝術收藏玩具的重鎮,其玩具與嗜好市場在 2025 年產值約 11.4 億港元。[33] 該產業依靠限量版發行及跨界合作蓬勃發展。知名香港設計師包括劉建文、蘇卓航(Eric So)、馬志雄(Winson Ma),以及新銳設計師譚詩慧(Helen Tam,角色創作靈感來自美食)、黃志騰(Bee Wong,創立 Fire Panda 品牌)、鄧立言(Joseph Tang,創辦PLANET-X,題材以科幻為主),以及利國宏(Ryan Lee,由他創作的Rumbbell系列體現其「肌智合一」的理念)。

香港本地知識產權的案例凸顯出若干商業化挑戰:

  • 激烈競爭: 海洋公園正是競爭日益加劇的典型例子,不僅面對本地對手香港迪士尼樂園,還要與廣州及珠海的長隆國際海洋度假區等區域大型競爭者抗衡。

  • 快速變化的消費者偏好: 無線與海洋公園正好體現了消費者偏好轉變對傳統娛樂品牌的挑戰。隨着年輕觀眾轉向串流平台及短影片應用程式,無線現正面臨傳統電視收視率下滑的困境。同樣地,海洋公園也面臨愈來愈多挑戰,因為年輕消費者更傾向追求沉浸式及「打卡」體驗,而非傳統遊樂設施。

  • 本地可擴展性微不足道: 例如,儘管全球藝術玩具市場總值在 2025 年已達7 億美元,但香港本地市場規模過小,難以支撐本地藝術家的持續生產。如果知識產權創作者僅專注於香港本地市場,便無法產生成功商業化所需的收入。


 

為應對當前挑戰並強化香港本地知識產權,我們可以從 無線的黃金時段策略中汲取以下寶貴經驗:

  • 差異化:獨特性是競爭市場中脫穎而出的基石。泡泡瑪特透過與藝術家合作來確保獨家性,而香港本地知識產權唯有透過創作並投資於具特色、原創的內容才能取勝。這一策略正如 無線在 1980 年代的黃金時段策略。經典劇集如《上海灘》與《射鵰英雄傳》之所以打破收視紀錄,是因為劇集反映本地文化,深深引起觀眾共鳴。這些獨特的文化敘事不僅使無線別樹一幟,也建立起強烈的情感連結,成為長期品牌忠誠度的重要驅動力。

  • 全球化:商業化依賴規模經濟,但僅靠香港本地市場不足以支撐知識產權的成功。要實現成長,香港的知識產權必須放眼海外,一如 無線在 1980 年代中期多方面的全球擴展策略——在洛杉磯、台灣及歐洲開設有線電視服務;向馬來西亞和新加坡授權節目;在英國及其他歐洲城市出租錄影帶;甚至透過錄影帶非正式流通,後來再經由中國內地的省級電視台播放。[34] 這些努力使香港流行文化成為南中國及海外華人社群的重要影響力量。由此足以證明,全球布局與多元化的擴展渠道是知識產權長期成長的關鍵。

  • 商業化:這方面需要大量資金投入,因此多元化的變現方式對可持續性至關重要。一如上述無線電視的推廣策略,香港的知識產權應採取多重收入來源。無線當時透過在香港的高利潤廣告獲利,將節目授權至馬來西亞和新加坡,在歐洲提供錄影帶租賃服務,甚至在美國推出訂閱服務。至 1980 年代中期,在 1984 年於香港交易所上市後,其年度營業額估計達 10 至 20 億港元。[35] 這些收入為其知識產權的持續開發與推廣提供了資金支持,進一步鞏固了其市場領導地位。


 

摘要


特區政府致力於將香港定位為領先區域知識產權貿易中心。要實現這一願景,需要知識產權開發者、企業家、政府部門及行業機構的協同合作。重點關注領域包括:

  1. 建立健全的知識產權融資生態圈:
    作為亞洲首屈一指的金融中心,以及全球排名第3的國際金融中心,[36] 香港具備獨特優勢,有能力引領以知識產權為支撐的融資生態系統,其建設需要:



  • 以知識產權為基礎的融資機制,例如:

    • 善用既有金融生態系統: 利用香港成熟的金融市場、孵化計劃及創投網絡,支持初創及成長型企業的知識產權融資。

    • 發行知識產權債券: 香港政府可仿效綠色金融模式,發行知識產權債券以吸引全球投資者。

    • 激勵銀行: 鼓勵銀行接受知識產權作為貸款抵押品,並提供激勵措施或監管要求以推動知識產權融資。

    • 保險計劃: 與保險公司合作,訂立保障計劃,以降低知識產權投資的下行風險。



  • 低成本與低風險的知識產權估值

    • 標準化估值框架:制定清晰、一致的估值方法,以提升透明度。

    • 建立知識產權貿易平台:強化如亞洲知識產權交易所等平台,增設估值工具、定價資訊,以及為買家、賣家與服務提供者提供配對服務。



  • 支持先進產業:將知識產權融資與香港《創新科技發展藍圖》對接。



  1. 增強基礎設施與平台: 建設區域知識產權貿易中心需要完善的基礎設施,以支持順暢交易並建立信任。我們應優先打造專門的平台與機構,以提升知識產權貿易的透明度與效率。例如,在香港設立世界知識產權組織技術與創新支援中心,並擴展亞洲知識產權交易所等平台,建立類似的數字市場。這些舉措不僅能提升可及性,還能進一步鞏固香港作為知識產權商業化與跨境創新的主要樞紐地位。

  2. 培育人才與拓展專業服務: 要建立健全的知識產權貿易中心,需要完善的專業服務生態系統——涵蓋知識產權法律諮詢、估值、保險及風險管理等。這些專業能力對於促進交易順暢及保障知識產權資產至關重要。為滿足此需求,香港可透過針對法律、金融及科技領域的知識產權培訓計劃來培育本地人才。同時,吸引頂尖國際專業人士亦十分重要。全球專家能帶來跨境專業知識,促進複雜知識產權交易並確保高效的爭議解決,從而強化香港作為值得信賴的區域知識產權樞紐的地位。

  3. 推動大灣區知識產權:香港的創意產業——從電視劇、電影、音樂到設計和主題樂園——在過去數十年孕育了無數經典知識產權。基於這一深厚的文化基礎,香港可透過提供財政激勵措施(如擴展「專利盒」稅制)來鼓勵本地創意知識產權的全球商業化。同時,香港應善用大灣區的科技優勢,與深圳、前海等創新樞紐推行跨境 知識產權合作措施。這種融合將使香港特別行政區成為中國內地知識產權走向全球市場的重要門戶,結合創意卓越與科技創新,打造一個充滿活力、面向未來的知識產權生態圈。

  4. 強化知識產權保護與法律框架: 香港足以成為區域知識產權貿易樞紐的一大優勢,在於其國際公認的法律制度,這是跨境知識產權交易的堅實基礎。為進一步加以鞏固,香港應加深參與國際知識產權條約,並建立更多跨境保護協議,以吸引全球知識產權交易。同時,優化知識產權訴訟流程以加快爭議解決,並加強執法機制,將進一步提升國際持份者的信心。香港亦必須現代化其版權法與設計法,以應對人工智能生成作品及數字內容等新興技術,確保其法律框架保持未來適應力與競爭力。


[1] https://www.scmp.com/business/china-business/article/3322488/mini-labubus-are-coming-after-your-mobile-phone-pop-mart-aims-double-2025-sales & https://www.thestandard.com.hk/wealth-and-investment/article/314717/Pop-Mart-Q3-revenue-surges-despite-investor-concerns-over-growth-sustainability

[2] https://www.wipo.int/en/web/about-ip/

[3] https://www.marketgrowthreports.com/market-reports/intellectual-property-ip-market-113355

[4] https://virtuemarketresearch.com/report/intellectual-property-services-market

[5] https://www.wipo.int/web-publications/world-intellectual-property-indicators-2024-highlights/en/patents-highlights.html

[6] https://markwideresearch.com/intellectual-property-market/

[7] https://www.marketgrowthreports.com/market-reports/intellectual-property-ip-market-113355

[8] https://www.ip.gov.hk/filemanager/ip/tc/content_150/Study-on-IP-Intensive-Industries-to-HK-Economy-c.pdf

[9] https://www.ipd.gov.hk/filemanager/ipd/common/tools-resources/ip-statistics/IPD_D1_D28-Statistics_chi.pdf

[10] https://www.ipd.gov.hk/tc/ip-overview/ip-in-hong-kong/2024-policy-address/index.html

[11] https://productivity.gov.ng/wp-content/uploads/2025/03/WCY_Bookletv1_2024-1.pdf

[12] https://www.wipo.int/web-publications/global-innovation-index 2024/assets/67729/2000%20Global%20Innovation%20Index%202024_WEB3lite.pdf

[13] https://www.cedb.gov.hk/tc/news/press_release/2025/pr23052025a.html

[14] https://www.ird.gov.hk/chi/pdf/cs12024282717.pdf;https://www.china-briefing.com/news/hong-kongs-new-patent-box-regime-a-5-tax-concession-for-qualified-ip-income/

[15] https://www.ey.com/en_gl/technical/tax-alerts/hong-kong-announces-2025-26-budget-proposing-favorable-tax-measures-for-specific-sectors

[16] https://www.wipo.int/pressroom/en/articles/2025/article_0008.html

[17] https://www.wipo.int/edocs/pctndocs/en/2024/pct_news_2024_3.pdf

[18] https://www.mayerbrown.com/en/insights/publications/2024/10/patent-box-tax-incentive-takes-effect

[19] https://taxsummaries.pwc.com/hong-kong-sar/corporate/taxes-on-corporate-income#:~:text=The%20’nexus%20approach’%20endorsed%20by,for%20the%20preferential%20tax%20treatment.

[20] https://www.humanresourcesonline.net/global-talent-rankings-2025-hong-kong-and-singapore-secure-top-10-spots

[21] https://research.hktdc.com/tc/article/MzExMTM0MzQ0

[22] 粵港澳大灣區知識產權 https://www.bayarea.gov.hk/gbais/tc/development/intellectual-property/

[23] 中共中央國務院印發《粵港澳大灣區發展規劃綱要》https://www.gov.cn/gongbao/content/2019/content_5370836.htm?eqid=8758bd1b0000ce80000000036472c674

[24] 〈南沙、前海、横琴攜手共建大灣區知識產權司法保護一體化平台〉,《人民日報》,2023年04月27日 https://paper.people.com.cn/rmrb/html/2023-04/27/nw.D110000renmrb_20230427_6-11.htm

[25] 《促進粵港澳大灣區數據跨境流動的合作備忘錄》 https://www.digitalpolicy.gov.hk/tc/our_work/digital_infrastructure/mainland/gbacbdf/

[26] 建知識產權強區,護航高質量發展粵港澳創新創業知識產權綜合服務平台正式上線 https://www.gzns.gov.cn/gznsscjg/gkmlpt/content/8/8950/post_8950954.html#9860

[27] 新一輪粵港知識產權合作計劃正式簽署 https://ipr.mofcom.gov.cn/article/gnxw/zfbm/zfbmdf/gd/202501/1989873.html

[28] 前海打造知識產權保護新圖景 https://qh.sz.gov.cn/sygnan/qhzx/dtzx/content/post_12187650.html

[29] 海洋公園寫下劃時代新開始 截至二零一四年六月三十日 七百六十萬遊人為歷年第二高入場人次 年度除息、稅、折舊及撇銷前盈利達六億三千三百萬元 總收入二十億 https://www.oceanpark.com.hk/tc/press-release/ocean-park-marks-year-of-new-beginnings-second-highest-ever-annual-attendance-of-76

[30] 海洋公園入場人次及收入創五年新高 把握熊貓熱潮契機 期望成業務新動力 https://www.oceanpark.com.hk/tc/press-release/ocean-park-visitor-numbers-and-revenue-reach-a-five-year-high-seizing-opportunity

[31] TVB公布2024年全年業績 實現顯著正EBITDA港幣2.95億元 下半年錄得經調整後股東應佔淨溢利港幣5,300萬元 https://corporate.tvb.com/article/ab03013a372e2772750a643e8698bca6.html

[32] 電視廣播有限公司年度淨虧損同比大幅削減65%至1.43億港元 https://www.scmp.com/news/hong-kong/hong-kong-economy/article/3275358/hong-kong-broadcaster-tvb-slashes-year-year-net-losses-65-hk143-million

[33] https://www.statista.com/outlook/cmo/toys-hobby/hong-kong?srsltid=AfmBOorISL60BZnYUXyLYJK6H3J5eb8XVkKBKoCmF_57R1uqQDFdWtG4

[34] https://www1.hkexnews.hk/listedco/listconews/sehk/2018/0418/00511_3299061/c106.pdf

[35] https://thebambooworks.com/zh/贏盡對手輸給時代-tvb俱往矣/

[36] https://www.news.gov.hk/chi/2025/03/20250320/20250320_173128_257.html