Understanding the Hong Kong Startup Ecosystem: A Framework and Future Directions

Entrepreneurship has always been in Hong Kong’s DNA.  From its early days as a trading port to its rise as a manufacturing and global financial center, the city has spawned “startups” that went on to become regional and global powerhouses. 


Introduction

Entrepreneurship has always been in Hong Kong’s DNA.  From its early days as a trading port to its rise as a manufacturing and global financial center, the city has spawned “startups” that went on to become regional and global powerhouses. 

The dot-com boom of the late 1990s ushered in a new chapter, as Hong Kong began developing a technology startup ecosystem, peaking during 2016-2018.  Driven primarily by private enterprise with some public sector support, the ecosystem generated its essential components: venture capitalists, accelerators, incubators, pitch competitions, shared workspaces, training programs, and various industry and public initiatives. 

This ecosystem was modeled after Silicon Valley – with mixed results.  Local participants attempted to replicate Silicon Valley’s success without fully considering the unique initial conditions that had shaped its development over many decades. 

By neglecting Hong Kong’s own historical strengths and weaknesses, this approach, in my opinion, led to what might be termed “innovation theater.”  The focus was on chasing, performatively and unsustainably, the outputs of a successful startup ecosystem – large tech firms and high-growth startups – rather than cultivating the necessary inputs: highly skilled talent, technical infrastructure, community support structures, and relevant forms of capital.[1]  This first wave of ecosystem development ended with the onset of the COVID-19 pandemic in early 2020. 

Today, Hong Kong is at a crossroads again.  Technological change, economic uncertainty, and geopolitical realignment are driving Hong Kong to reinvent itself.  A crucial element of this process is rethinking Hong Kong’s innovation and technology development. 

In December 2022, the city’s government issued the Hong Kong Innovation and Technology Development Blueprint as part of this reinvention.  Coinciding with several other private and public initiatives, the Blueprint’s objective is “to establish a clear development path and formulate systematic strategic planning for Hong Kong’s innovation and technology development over the next five to 10 years.”[2]

This second attempt at jumpstarting the startup ecosystem incorporates lessons from the last few decades.  Instead of blindly pursuing ill-fitting business models for Hong Kong, the focus is now on developing a group of organizations and policies operating at the public-private interface to promote economic development aligned with Hong Kong’s strengths. 

These efforts include revamped government agencies and departments, novel and more effective funding mechanisms, targeted investment incentives, strong industry associations, new public-private partnerships, as well as “global from day one” collaborations in the Greater Bay Area (GBA) and university-sourced entrepreneurship. 

A broader community, rather than a firm-focused ecosystem, is key.  But a university-dominated ecosystem without input from industry can also be risky, producing research removed from actual economic demands and lacking clear market potential.

While this latest push benefits from a strong will and substantial resources, stakeholders – including policymakers, potential startups, other ecosystem participants, and the general public – are still not familiar with the available pathways and resources and how they all fit into a cohesive framework. 

This analysis aims to frame Hong Kong’s startup ecosystem development from a qualitative firm-level microeconomic perspective.  The financial, educational, and ecosystem resources required by each startup will vary depending on its stage of development and its technology and product offering. 

Through field research and in-depth interviews with ecosystem participants – startups, academics, venture capitalists, and executives at private, government, and educational entities – I present a framework using the startup as the unit of analysis.  Although startups come in many flavors, I focus primarily on technology startups, particularly “deep tech” ventures requiring the advancement and commercialization of basic and applied technologies. 

By examining how the ecosystem structure relates to startup lifecycles, my analysis seeks to show how different elements interact with each other, identify areas that require additional resources based on Hong Kong’s current state, and provide high-level policy insights that could inform the design and refinement of Hong Kong’s startup ecosystem.[3] 

The Startup Lifecycle

Figure 1 illustrates the typical startup lifecycle, though variations of this model exist to capture its distinct phases.[4]  The timing shown is schematic and conceptual rather than literal – in practice, some of these phases can be very long.  Consider flat panel display technology: basic and applied research took decades before the technology matured enough to present viable business opportunities.[5] 

Also critical to understanding startup development is the “Valley of Death”[6], the period between company formation and the first injection of external capital coupled with product launch, when the path to positive cash flows becomes possible.  This phase represents the greatest threat to startup survival. 

Figure 1.  The startup lifecycle

A detailed study[7] finds that 75 percent of venture capital-backed companies never generate equity returns for their founders.  Other estimates of startup failure rates range from 50 percent to 90 percent, with variations largely attributable to how researchers define “startup” and “failure.”  Some analyses exclude companies that survive or get acquired but are not expected to deliver positive returns to investors.[8] 

Startups face multiple risks during their lifecycle: market viability, product development, technological feasibility, management execution, macroeconomic conditions, and funding environment.  Given the long odds of success, a thriving and sustainable startup ecosystem is necessary.  While places like Silicon Valley, Boston, and New York have favorable initial conditions (top universities, an entrepreneurial culture, a long history of technical innovation), others must carefully craft policies and institutions to increase the chances of success.  Moreover, these support structures will vary along the startup lifecycle to address their different needs. 

Key Performance Indicators (KPIs)

Measuring a startup’s progress along its lifecycle is crucial for determining appropriate resource allocation.  While measuring innovation and technology is inherently challenging, it remains important when evaluating startups.  Traditional metrics such as job creation, funds raised, or “unicorn” status are commonly cited,[9] but they are incidental to the policy objective of fostering startup success. 

One popular method to determine a technology’s maturity is the Technology Readiness Level (TRL), created by NASA[10] in 1974 for space exploration technologies.  Now used extensively by research organizations, innovation agencies, and public funding programs, the TRL scale ranges from 1 to 9, with 9 representing the highest level of technological maturity.

Complementing the TRL is the Business Readiness Level (BRL), which measures the maturity of a business or business model.[11]  The BRL evaluates multiple areas: business concept, model, and strategy; team and management structure; awareness of competitors; and financial metrics like capital, cash flow, scalability, and sustainability.  BRLs similarly range from 1 to 9 (Figure 2). 

The TRL and BRL align roughly with the startup lifecycle of Figure 1, progressing from lower levels on the left to higher ones as the startup matures.  Figure 3 presents a proposed breakdown of different TRLs and BRLs assessed in parallel.[12] 

 Technology Readiness LevelBusiness Readiness Level
PurposeAssesses the maturity of a technology’s developmentAssesses the maturity of the business in relation to the technology development
When UsedTo determine if a technology is ready for the marketTo determine if a business based on a technology can be profitable
How UsedTo benchmark technical risk and understand a startup’s maturityTo establish a technology that is financially commercially viable

Figure 2.  Technology Readiness Level and Business Readiness Level

TRL/BRLTechnology Readiness DescriptionBusiness Readiness Description2
1Scientific research begins to be translated into applied research and development. Examples might include models of a technology’s basic properties.Brainstorming possible business concepts, with limited knowledge or insight into the market or competition.
2Invention begins and practical applications can be developed.  Applications are speculative.First possible business concept described, and overall market and competitors or alternatives identified.
3Active research and development targeted at a defined outcome is initiated. Intellectual Property (IP) protection is examined.Business model drafted.  Customer and market segments are identified, and validation of those segments commences. IP licensing (if appropriate) is evaluated.
4Basic technological components are integrated to establish that the pieces will work together in a working Proof of Concept device, breadboard, or code. Provisional patent protection is considered.Validation of the market and/or customer segments for a defined business offering is completed. The product/offering is generally defined. A preliminary pro forma P&L is built based on initial customer/market validation data
5The basic technological components are integrated with reasonably realistic supporting elements so it can be tested in a simulated environment.Market price point is examined. A cash flow analysis is completed. The complete Business Model is defined. The company is established.
6Representative model or prototype system is tested in a relevant environment. Non-Provisional patent and/or copyright (for software) filings are determined.An alpha product test plan is built and executed, one that tests “first article” or prototype units in relevant environments. Sales channels are defined.
7Prototype system or product demonstrated in an operational environment. Manufacturing/Operations models, building the product, are exercised and validated.IP licensing is finalized. Final pricing is determined along with gross and net margins. Financial controls are put in place.
8Technology is proven to work. Actual technology completed and qualified through test and demonstration.Beta test plan is completed validating the product meets or exceeds both operational and customer requirements.
9Technology/product proven through successful operations and user experience.Product is launched and iterated. Marketing strategy is fully launched. Sales channels are fully implemented. Initial sales growth is seen.

Figure 3.  Technology Readiness Levels and Business Readiness Levels

A Startup-Centered Model of the Ecosystem

A startup ecosystem is a complex web of interdependent people, organizations, resources, and initial conditions unique to each time and place.  This ecosystem grows and evolves through effective interactions between system participants and startups across their lifecycles.  Although it’s important for policies to help ensure ecosystem components are aligned, those that promote collaboration, connectivity, and shared learning are equally critical.

Financial capital for startups comes in various forms, each suited to different lifecycle stages and their target technologies, products, or end markets.  Startups can be bootstrapped (self-funded), or they can access non-dilutive financing such as grants or corporate R&D contracts.  As startups grow, they may need external financing, and typically tap individual investors, family offices, angel groups, or seed funds for external equity.  Later stages attract traditional venture capital, growth capital, vendor financing, and debt capital.  The final stage – exit via IPO or acquisition – provides returns to investors and management.  This progression has led to inordinate focus on establishing diverse funding sources across all lifecycle stages. 

But we must recognize there is more than one type of capital. In the book The Startup Community Way[13], Feld and Hathaway describe seven forms of capital: intellectual (technologies, ideas, information); human (talent, knowledge, skills); financial (equity, debt, non-dilutive financing); institutional (ecosystem organizations, markets, stability); physical (density, infrastructure, standards of living); network (connectedness, relationships, collaborations); and cultural (attitudes, mindset, behaviors).  Government policy can influence many of these forms of capital, and how they are promoted should align with the nature and lifecycle of startups in a given ecosystem. 

It is important to prioritize supporting people and networks over buildings and institutions, and to focus on experimentation and learning over rigid planning and execution.  Although startups drive productivity, innovation, and job growth, most of them will likely end in failure.  Designing an ecosystem that maximizes their chances of success over the long term is crucial. 

Figure 4 illustrates how a startup, across its lifecycle, engages with financial and other select forms of capital, potentially shaped by government policy and mapped against different TRLs and BRLs.  While not exhaustive – and geared toward hardware-centric ventures – this framework shows the components required of a successful ecosystem beyond financial resources. 

Figure 4. A startup-centered ecosystem

For example, human capital in the early TRL/BRL phase of a startup could involve university scientists and academics carrying out applied research from first principles in deep tech (e.g. robotics or semiconductors), or technically savvy business innovators who see an opportunity.  As the idea starts to take shape, people with translational and business skills can be brought in to assess its market potential.  As prototypes and first articles are produced, sales and marketing experts can scope out potential customers and partners.  And as the company aims to exit, financial intermediaries can help with the transaction.

Similarly, in terms of institutional capital, an early-stage startup could rely on funding agencies for financial support, and university technology licensing and transfer offices to help identify and protect its intellectual property and craft an agreement for its commercialization.  Firm formation involves law and accounting firms, and the need for reasonably accessible third-party partners and service providers will arise as the product develops.  Of course, customers are essential for generating revenues, and partners are likely needed to help expand markets and amplify reach.

The optimal mix of different capital forms in a thriving ecosystem varies by startup type and maturity (TRL and BRL).  For example, in an environment dominated by early-stage deep tech companies, academic funding, functioning technology, entrepreneurship education, and licensing programs are more important than having a large local end market or a thriving market for IPOs.  Conversely, a hub for late-stage biotech firms (like Cambridge, Massachusetts) needs advanced laboratory facilities and manufacturing capabilities rather than basic entrepreneurship training or IP licensing support, as their founders likely have prior startup experience or have already navigated these processes years ago.

This mix will evolve as startups mature, fail, or exit.  Job hopping, business failure or success, and knowledge diffusion also create endogenous effects that shape the kinds of capital needed in the future.  Effective ecosystem development policies must account for this dynamic endogeneity. 

The Hong Kong Startup Ecosystem – A High-Level Framework and Issues

Hong Kong has begun to reimagine its startup ecosystem in recent years.  The city’s government, working alongside private entities, has launched initiatives and investment programs to harness Hong Kong’s strengths and entrepreneurial drive.

At the heart of this approach is leveraging Hong Kong’s universities and research institutes.  Hong Kong’s eight University Grants Council-funded institutions of higher learning,[14], particularly its five world-class research universities (HKU, HKUST, PolyU, CUHK, and CityU), offer an untapped reservoir of scientific and technical intellectual property that could be commercialized. 

Focusing on scientific advances that could be turned into products (and companies) utilizes Hong Kong’s unheralded but significant capabilities in basic and applied science.[15]  This contrasts with the previous laissez-faire approach that relied on organic ecosystem growth.  The shift toward policy-driven ecosystem development should align with Hong Kong’s strengths and weaknesses as an innovation hub: top-flight pure and applied research universities, a high-quality talent pool, a compact footprint conducive to collaboration, and a business-friendly environment; coupled with a small market size, high living costs and expensive infrastructure. 

The initiatives and institutions, both public and private, are too numerous to list here,[16] but we can map them onto our framework with some key examples.  At the early stages (TRL/BRL 1-2), there are plenty of institutions and forms of capital that provide a solid foundation, including the eight UGC-funded universities and their research centers populated by world-class scientists and engineers.  Educational resources for early-stage entrepreneurship abound (e.g. HKU’s Techno-Entrepreneurship Core.[17]).  Technology and knowledge transfer offices at universities scout the IP space and help extract IP for commercialization.  R&D grants and other early-stage financial support are readily available (e.g. CUHK Innovation Limited[18]). 

At the next level (TRL/BRL 3-4), incubation and acceleration programs are available at Hong Kong Science and Technology Park[19] and Cyberport.[20]  Financial support can be obtained from programs such as RAISe+[21] and ITF’s Technology Start-up Support Scheme for Universities (TSSSU).[22]  For more mature and late-stage startups (TRL/BRL 9), vehicles like the Hong Kong Growth Portfolio[23] and the Hong Kong Investment Corporation[24] funds offer ample capital resources. 

The ecosystem is weakest at the intermediate “Valley of Death” stages (TRL/BRL 5-8) – precisely where startups need the most support.  Our interviews and research reveal several challenges:

  1. Technology entrepreneurship in Hong Kong remains poorly understood.  It is easy for young people to see their futures as doctors, bankers, or lawyers; it is much harder to see a path toward successful entrepreneurship.  Technology startup formation rates are therefore low.  There is not much of a “flywheel” where successful entrepreneurs reinvest experience and capital into new ventures, serving as role models or offering lessons for aspiring founders. 
  2. Research often develops in isolation from industry needs, making it difficult to tease out a product and market.  Many academics and researchers are focused on their own agendas and lack business mindsets, hindering innovation.  Many founders have scattered and informal business knowledge, which can lead to major blind spots – they don’t know what they don’t know. Promising prototypes may struggle to bridge the gap to commercialization. 
  3. Interactions and integration between business schools and early-stage R&D efforts are weak.  Technical founders struggle to find business-focused partners, which is fundamental to success.  At universities, program directors are siloed, and there is little incentive for a business school and an engineering school at the same institution to exchange knowledge and develop ties or cross-faculty initiatives.    There is no institutional clearinghouse to facilitate collaboration across universities and technologies, resulting in fragmented access to information and missed opportunities for partnerships.[25] 
  4. Current accelerator and incubator programs, while well-structured, often fail to provide tools for long-term growth.  Many startups face an “accelerating into a wall” phenomenon, unable to maintain momentum, raise funds and commercialize their technology after completing those programs. 
  5. Early-stage investor (e.g. angel investor) education is weak.  Small investors do not have the bandwidth and do not know what to do post-investment.  There aren’t any structured programs to train individuals or angel investors such as family offices on investing in startups.  They only learn through failure, which hinders continuous risk-taking and development of a  broader investment culture.
  6. Early and mid-stage venture capital remains scarce.  Very few investors understand and are willing to support technologies that require many years to mature and offer only modest financial returns over the life of a VC fund.  Many Mainland VC funds have onerous redemption clauses that make it impossible to fund promising startups.  Private capital and corporate R&D play crucial roles in bringing new technologies to market, but they lack the patience and consistency to cultivate something fundamentally new over multiple decades. 
  7. Hong Kong’s end markets for technology startups are small and likely insufficient to support large and scaled revenue models.  Its small local market prevents startups from achieving the critical mass or scale necessary to attract traditional venture capital.  Partnership opportunities are equally limited due to the narrow focus of established homegrown technology corporations. 

Policy Recommendations and Conclusion

This analysis provides a framework for understanding startup ecosystems, applied here to Hong Kong’s landscape.  While Hong Kong demonstrates considerable strengths, my research identifies a critical pain point: a dearth of resources following firm formation and proof of concept, creating a notable gap between prototyping a technical concept and commercial viability.  This shortfall leaves startups poorly positioned to attract traditional venture capital.  Some high-level policy suggestions for strengthening the ecosystem include:

  1. Foster a Culture of Innovation: Promote a culture that embraces risk-taking and innovation through education, public campaigns, and support for entrepreneurial activities in schools and universities. Look beyond Hong Kong for sources of technology that could be commercialized in the city.  At the same time, provide a social and psychological “safety net” that reduces the personal cost of entrepreneurial failure. 
  2. Establish a Clearinghouse for Innovation and Startup Support:Currently, the available resources for startups are not easily understood or accessible.  Establish a physical center with a virtual element, staffed by human experts and supported by AI, where startup participants can learn about the resources at hand and how to utilize them. 
  3. Promote Cross-University Collaboration:  Avoid duplicating R&D efforts and create a pool of knowledge and intellectual property by uniting the “brain trusts” of different universities and research centers.  Present it as a mutual gains partnership to overcome the “Not Invented Here” syndrome.  Establish strong derisking programs that offer grants to help companies transition from TRL 5/6 to TRL 8, and staff evaluation committees with a mix of technologists and businesspeople. 
  4. Bridge Industry-Startup Divide: Encourage collaborations between startups, academic institutions, and private industry to create structured pathways from prototypes to viable products.  Build networks and connectivity to identify end-market opportunities. 
  5. Support Market Expansion: Provide support for “global from day one” technology startups to expand into markets outside Hong Kong through trade missions, networking opportunities, and partnerships with overseas corporate partners. In particular, encourage collaborations with GBA corporations to tap neighboring markets. 

[1] This mismatch between initial conditions and efforts to seed an ecosystem was not unique to Hong Kong and is quite widespread.  See, for example, the Inter-American Development Bank report on establishing a startup ecosystem in Latin America: https://publications.iadb.org/en/best-practices-creating-venture-capital-ecosystem

[2] https://www.info.gov.hk/gia/general/202212/22/P2022122200213.htm

[3] Other recent work similar to this monograph include KPMG-Alibaba Entrepreneurs Fund’s Transforming Hong Kong through Entrepreneurship 2020; Transforming Hong Kong through Entrepreneurship 2018;

 (with Professor Marta Dowejko at Hong Kong Baptist University); FoundersHK Internet Report 2023; and Our Hong Kong Foundation and Alibaba Entrepreneurs Fund’s Building Hong Kong as a Cradle for Successful Entrepreneurship.

[4] This particular version was first developed in Professor Andrew Hargadon’s center at UC Davis (https://innovate.ucdavis.edu/

[5] Conversely, for software-centric technology startups, the phases can be much shorter, but equally as risky to the success of the enterprise.

[6] A related concept is the “the Chasm”, where companies are unable to move past early adopters of the product or service into mass market adoption and scale.  This concept was popularized by Geoffrey Moore in his book “Crossing the Chasm”, 1991. 

[7] Robert Hall and Susan Woodward, “The Burden of the Non-Diversifiable Risk of Entrepreneurship,” American Economic Review 100, no. 3 (2010): 1163–1194

[8] For a detailed review of startup failure, see Professor Tom Eisenmann’s research at HBS on the topic (www.whystartupsfail.com)

[9] A “unicorn” is a common term (coined by Aileen Lee of Cowboy Ventures) for a startup valued at over USD 1 billion. 

[10] https://www.nasa.gov/directorates/somd/space-communications-navigation-program/technology-readiness-levels/

[11] Ramsden and Chowdhury popularized the concept in their book The Business Readiness Levels (2019). The BRL is based on the philosophies of Design Thinking and Lean Startups.

[12] TRL adapted from NASA guidelines, BRL adapted from Steve Blank’s Lean Launchpad course at Stanford, both captured in the State of Wyoming’s incubator, Impact 307 (https://impact307.org/)

[13] https://startupcommunityway.com/

[14] City University of Hong Kong (CityU), Hong Kong Baptist University (HKBU), Lingnan University (LU), The Chinese University of Hong Kong (CUHK), The Education University of Hong Kong (EdUHK), The Hong Kong Polytechnic University (PolyU), The Hong Kong University of Science and Technology (HKUST), and The University of Hong Kong (HKU).

[15] Although Hong Kong universities rank low on the patents per capita issued, the universities and their science and engineering departments have a high ranking in global university surveys, such as the QS survey (https://www.topuniversities.com/university-rankings).

[16] A topic for subsequent in-depth quantitative research.

[17] https://tec.hku.hk/

[18] https://cuhkinnovation.hk/en

[19] https://www.hkstp.org/en/programmes/incubation/incubation-programme

[20] https://www.cyberport.hk/en/cyberport_incubation_programme

[21] https://www.itf.gov.hk/en/raiseplus

[22] https://www.itf.gov.hk/en/funding-programmes/supporting-start-ups/tsssu/index.html

[23] https://www.fstb.gov.hk/en/financial_ser/hong-kong-growth-portfolio.htm

[24] https://www.hkic.org.hk/

[25] An exception is the InvestHK Innovation & Technology site (https://innotech.investhk.gov.hk/) but even that is geared for external actors, not local participants. 

Translation

了解香港初創企業生態圈:框架與未來方向


引言


 

創業精神一向是香港的基因元素。從早期作為貿易港口,到崛起成為製造業和國際金融中心,這座城市孕育出的各類初創企業,後來都往往蛻變成區內以至和全球的相關行業龍頭。

 

1990年代末的科網狂潮,為香港科技初創企業生態圈迎來發展新篇,而在2016至2018年期間臻於頂峰。這個生態圈主要由私營企業帶動,並在公營部門一定程度的支持下,逐漸形成基本組成部分:創業資金投資者、加速器、孵化器、募投比賽、共享工作空間、培訓計劃,以及來自各個行業和公眾的倡議。

 

這個生態圈以美國矽谷為藍本,而成效不一。本地初創企業只圖複製矽谷的成就,卻忽略其數十年來蓬勃發展的獨特初創條件。

 

忽視香港自身的歷史優勢和弱點,這種做法在筆者看來只會淪為「創新劇場」;一味追求只講表現、難以持續的成功初創企業生態圈(大型科技公司和高增長初創企業)的產出,卻並無投入以下所需要素:高技能人才、技術基礎設施、社區支援結構,以及所涉資本。[1]這第一波生態圈的發展,隨着2020年初新冠疫情爆發而告終。

 

今天,香港再次處於十字路口。技術變革、經濟不確定性和地緣政治重組,在在敦促特區必須改弦易轍,而箇中關鍵因素在於重新思考自身的創新和科技發展。

 

2022年12月,香港特區政府公布《香港創新科技發展藍圖》,作為改革的一部分。與此同時,另有幾項私人和公共倡議提出,文件的目標旨在「為未來5至10年的香港創新科技發展制訂清晰的發展路徑和系統的戰略規劃」。[2]

 

是次再度啟動初創企業生態圈,吸取了近幾十年來的教訓,不再盲目追求不適合本地的商業模式,而致力發展一批基於公私營協作的組織和政策,借助既有優勢以推動經濟發展。

 

相關措施涵蓋經過重組的政府機構和部門、新穎而更具實效的撥款機制、目標明確的投資獎勵措施、強大的行業協會、新式公私營協作夥伴關係,以及粵港澳大灣區內的全球視野合作和各大學開展的創業活動。

 

上述各種合作的關鍵,在於一個更廣泛的社區,而非以企業為主的生態圈。然而,由大學主導而缺乏企業參與的生態圈也未免風險過高,以致研究成果脫離實際經濟需求,而且欠缺市場潛力。

 

儘管這次重新啟動的創業生態圈背後有強的意志和豐厚資源推動,但政策制定者、潛在初創企業、生態圈中其他參與者以及公眾等持份者,仍不熟悉可用的途徑和資源,以及它們如何融入統一的框架。

 

本文旨在從一個質量的企業層面微觀經濟角度,表述香港初創企業生態圈的發展。每一初創企業所需的財務、教育、生態圈資源,因其所處發展階段及所提供技術和產品有別而各有不同。

 

筆者透過實地研究,並與生態圈參與者(初創企業、學者、創業資金投資者,以及私營、政府和教育機構的高層)深入訪談,在此提出一個以初創企業為分析單位的框架。儘管初創企業各有特色,本文分析重點在於科技初創企業,特別是有賴基礎和應用科技促進和商業化的「深度科技」初創企業。

 

通過探究生態圈結構與初創企業生命周期的關係,筆者旨在展示不同元素如何相互作用,根據香港現況識別需要額外資源的領域,以及提供高層次的政策見解,以供設計和改良香港初創企業生態圈參考之用。[3]

 

初創企業生命周期


1】顯示典型的初創企業生命周期,此模式或有所調整,以呈現其中界限分明的不同階段。[4]其中所示時間屬圖解式和概念性,而非精確時間;實際上,部分階段可能歷時甚長。以平板顯示技術為例:基礎和應用研究耗時數十年,有關技術始能發展成熟而帶來商機。[5]

 

對初創企業發展的理解,關鍵亦繫於「存亡谷」這一概念[6],即公司成立以至首次獲得注資而推出產品之間,可以實現現金流的時期。這一階段無疑是初創企業生死存亡的關鍵時刻。

 

 

1   初創企業生命周期



一項深入研究發現[7],75%靠創業資金營運的公司從未為其創始人帶來股權回報。至於初創企業的失敗率,則估計為50%到90%不等,視乎研究人員如何定義「初創企業」和「失敗」。部分分析排除了那些存活下來或被收購但預期不會為投資者帶來正回報的公司。[8]

 

初創企業在其生命周期中面臨一籃子風險,包括市場出路、產品開發、技術可行性、管理執行、宏觀經濟狀況和融資環境。鑑於成功的機率甚低,一個繁榮而可持續的初創企業生態圈有其必要。儘管矽谷、波士頓和紐約等地具備有利的初創條件(頂尖大學、創業文化、悠久的科技創新歷史),其他地區必須仔細制定政策和設立機構以增加成功機會。此外,這些支援架構將隨着初創企業生命周期各階段而有所變化,以配合不同需要。

 

關鍵績效指標


衡量初創企業在其生命周期中的進展,對於確定適當的資源分配至關重要。儘管衡量創新和科技在本質上困難重重,但對評估初創企業而言仍十分重要。傳統指標(如創造就業、籌集資金或「獨角獸」地位)常被引用[9],但就促進初創企業成功的政策目標而言,它們只屬附帶結果。

 

一種常用以判斷科技成熟度的方法是「科技就緒等級」,由美國太空總署[10]在1974年針對太空探索科技而設。此法現已被廣泛應用於研究所、創新機構和公共撥款計劃中;等級從1到9,9代表最高的科技成熟度。

 

科技就緒等級更輔以「業務準備等級」,用來衡量企業或商業模式的成熟度。[11] 評估範圍涵蓋以下多個領域:商業概念、模式和策略;團隊和管理結構;對競爭對手的認識;以及包括資本、現金流、可擴展性和可持續性等財務指標。業務準備等級的水平同樣從1到9(【圖2】)。

 

科技就緒等級和業務準備等級大致與【圖1】中的初創企業生命周期對應,從左側的較低等級逐漸進展到隨着初創企業漸趨成熟的較高等級。【圖3】顯示不同科技就緒等級和業務準備等級建議分項並加以評估。[12]

 

2   科技就緒等級和業務準備等級























 

科技就緒等級
 

業務準備等級
目的 

評核科技發展的成熟度
 

評核企業在科技發展方面的成熟度
何時使用 

斷定一項科技是否為推出市場準備就緒
 

斷定基於某項科技的企業能否盈利
如何使用 

評估科技風險基準並了解初創企業的成熟度
 

建立一項在財務上具商業價值的科技

 

 

3    科技就緒說明和業務準備說明

 





















































  

科技就緒說明
 

業務準備說明
1 

科學研究開始轉化為應用研究和開發。例子或包括科技基本特性的各種模型。
 

在對市場或競爭對手所知有限的情況下,透過集思廣益找出可能的商業概念。
2 

發明開始,並且可以開發實際應用。這些應用具有推測性。
 

首個可能商業概念已加上描述;整體市場和競爭對手或替代方案得以識別。
3 

針對明確效果的積極研究和開發得以展開,並就知識產權保護進行檢視。
 

商業模式草擬完成。客戶和市場細分已加識別,並就市場細分展開驗證。知識產權授權(如適用)也在進行評估。
4 

基本科技組件被整合,以確保所有組件能在概念驗證設備、試驗板或代碼中協同操作。臨時專利保護事宜亦加以考慮。
 

針對特定業務產品或服務的市場細分和/或客戶群的驗證已告完成。有關產品/服務大致界定。基於初步的客戶/市場驗證數據,初步的備考損益表亦已備妥。
5 

基本科技組件與近乎逼真的支援元素融合,以便在模擬環境中進行測試。
 

市場價位已作檢視;現金流分析已告完成;完整商業模式得以界定。公司亦已成立。
6 

代表性模型或原型系統在相關環境中進行測試。非臨時專利和/或版權(軟件方面)申請已確定。
 

建立並執行 alpha 產品測試計劃,該計劃在相關環境中檢測「首件」或原型單元。銷售途徑得以確定。
7 

原型系統或產品在營運環境中演示。已進行製造/營運模式、產品構建,並獲驗證。
 

知識產權授權已經辦妥。最終定價以及毛利和淨利均已確定。財務控制措施已經到位。
8 

有關科技已被證明可行。實際科技已完成,並通過測試和演示進行了驗證。
 

Beta 測試計劃已完成,驗證產品符合甚或超越營運和客戶要求。
9 

科技/產品通過成功營運和用戶體驗,證實可行。
 

產品已經推出並進行了迭代。市場營銷策略全面啟動。銷售途徑全面實施。銷售已初見增長。

 

以初創企業為中心的生態圈模式


初創企業生態圈是一個由每段時間和每個地方所獨有而互相依賴的人群、組織、資源,以及初始條件組成的複雜網絡。通過參與者和初創企業在其生命周期中的有效互動,生態圈得以成長和演變。雖然有關政策須有助於確保生態圈組件互相配合,但促進合作、連通性和共享學習的政策同樣重要。

 

初創企業的財務資本有多種形式,各自適用於不同的生命周期階段及目標科技、產品或終端市場。初創企業可以自籌資本(自資)或獲取非攤薄性融資,如資助金或公司研發合約。初創企業成長期間,可能需要外部融資,通常會尋求個人投資者、家族辦公室、天使投資團體或種子基金的外部股權。後期階段則吸引傳統創業資本、成長資本、供應商融資和債務資本。進入最終階段,通過首次公開招股或收購而退出,為投資者和管理層提供回報。這一進程引致在生命周期各個階段中,都過度側重建立多樣化融資來源。

 

不可不察的是,資本不止1種。在The Startup Community Way[13]一書中,Feld 和 Hathaway 描述了7種資本:智力資本(科技、構思、信息);人力資本(人才、知識、技能);財務資本(股權、債務、非攤薄性融資);建制資本(生態圈組織、市場、穩定性);物質資本(密度、基礎設施、生活水準);網絡資本(連通性、關係、合作);以及文化資本(態度、心態、行為)。政府政策可以影響其中多種資本,如何加以推廣,應與特定生態圈中初創企業的性質和生命周期互相切合。

 

必須優先支援的是人才和網絡,而非建築和建制,並且要致力專注於實驗和學習,而非單靠僵化的計劃和執行。儘管初創企業推動了生產力、創新和職位增長,但初創企業多以失敗告終。因此長遠而言,務須設計一個能將其成功機會最大化的生態圈。

 

【圖4】顯示初創企業在其生命周期之中,如何與財務資本及其他精選資本相配合,期間或會各自受到政府政策左右,並與各個科技就緒等級和業務準備等級對照。即使其中內容並不全面,兼且往往專為以硬件為主的企業而設,但此一框架足以顯示成功生態圈在財務資源以外所需的組成部分。

 

 

4 以初創企業為中心的生態圈



舉例而言,在初創企業的早期科技就緒等級/業務準備等級階段,人力資本可能涉及大學科學家和學者,或精通科技的創新者。前者按第一原理進行深度科技(如機械人或半導體)的應用研究,後者則看到商機。隨着構思開始成形,即可引入具有轉化和商業技能者來評估其市場潛力。產生出原型和首批產品之後,市場銷售專家就可物色潛在客戶和合作夥伴。若公司打算退場,可由金融中介機構協助完成交易。

 

同一道理,至於建制資本,早期初創企業可依賴資助機構提供財務支持,並經大學科技授權和轉讓辦公室協助,識別和保護其知識產權,並制定其商品化協議。公司成立涉及法律和會計公司,產品的研發過程中,自會需要尋求較易接觸的第三方合作夥伴和服務供應商的協助。當然,創收須靠客戶,而合作夥伴則有助於擴展市場和推動業務。

 

在一個生機勃勃的生態圈中,最佳資本組合因初創企業的類型和成熟度(科技就緒等級和業務準備等級)而異。例如在早期深度科技公司當道的環境中,學術撥款、功能性科技、創業教育和授權計劃比擁有大型本地終端市場或蓬勃的首次公開招股市場更為重要。相反,對於後期生物科技公司的樞紐(如美國麻薩諸塞州的劍橋市),則需要先進的實驗室設施和製造能力,而非基本的創業培訓或知識產權授權支援,因為這些公司的創始人應已具備初創企業經驗,或早已在多年前了解相關程序。

 

隨着初創企業的成熟、失敗或退出,上述組合勢將有所演變。跳槽轉工、業務成敗以及知識擴散,都會產生內生效應,從而影響未來所需的資本種類。有效的生態圈發展政策必須考慮到這種動態的內生性。

 

香港初創企業生態圈——高層次框架和問題

近年來,香港開始重新構想本地初創企業生態圈。特區政府與私營機構合作,推出了各種計劃和投資項目,以發揮香港的優勢和創業動力。

 

箇中核心是利用本港各大學和研究機構。一共8所由大學教育資助委員會(教資會)撥款的高等院校[14],,尤其是5所世界級研究型大學(香港大學、香港科技大學、香港理工大學、香港中文大學和香港城市大學),提供有待開發而可加以商品化的科學和技術知識產權資源。

 

基於可轉化為產品(以及公司)的科學進展,此方法利用香港在基礎和應用科學方面蓄勢待發的強大實力。[15] 這有別於之前依賴有機生態圈增長的自由放任方法。轉向政策驅動的生態圈發展,應與香港作為創新中心的長處和短處脗合;優點包括純理論研究型和應用研究型的頂尖大學、優質人才庫,城市面積細小有利於合作以及友善的營商環境;不足之處則包括市場規模小、生活開支高和基礎設施昂貴。

 

各式各樣公、私營計劃和機構可說多不勝數[16],但仍可扼要舉出主要例子,將之納入本文框架。在早期階段(科技就緒等級/業務準備等級1-2),眾多機構和多種資本提供了堅實的基礎,包括8所教資會資助大學及其由世界級科學家和工程師組成的研究中心。早期創業教育資源豐富(例如香港大學科創中心[17])。各大學的科技和知識轉移辦公室在知識產權領域進行探索,並協助發掘各種知識產權以便加以商品化。研發資助金和其他早期財務支援也隨時可用(如中大創新有限公司[18]

 

在下一個階段(科技就緒等級/業務準備等級3-4),香港科學園[19]和數碼港[20]提供孵化和加速計劃;亦可從「產學研1+計劃」[21]和創新及科技基金的大學科技初創企業資助計劃[22]等項目獲得撥款。對於更成熟和後期的初創企業(科技就緒等級/業務準備等級9),香港增長組合[23]和香港投資管理有限公司[24]等投資工具提供了充足的資本資源。

 

生態圈在中途的「存亡谷」階段(科技就緒等級/業務準備等級5-8)最為薄弱,正因為初創企業此時最需要支持。筆者的訪談和研究揭示了下列幾項挑戰:

 

  1. 科技創業在香港至今依然罕為人知。年輕人每多只求有朝一日當上醫生、銀行家或律師,卻鮮有希望創業成功。在本地成立的科技初創企業比率偏低。企業家成功之後投入自身經驗和資本另行創業,而產生足以啟發後來者的「飛輪效應」,例子也就寥寥無幾。


 

  1. 研究往往與業界需求脫節,以致難以衍生出產品和市場。不少學者和研究人員閉門造車,缺乏商業思維而有礙創新。創始人對經商每多一知半解,因而或會產生重大盲點,就是毫不覺察一己無知。產品或服務原型縱使有望成功,亦難以踰越商業化的鴻溝。


 

 

  1. 商學院與早期研發工作之間,同樣缺乏互動和融合。科技創始人難以物色到創業賴以成功的重商合作夥伴。大學方面,項目主任各自為政,以致同一院校中的商學院和工程學院少有動機彼此交換知識、建立聯繫或合辦跨學院計劃。制度中欠缺中介機構來促進高等院校和各類科技之間的協作,獲取資訊只會流於碎片化,並且容易錯失合作機會。[25]


 

  1. 目前加速器和孵化器計劃雖然結構完善,可惜未能提供有利於長期增長的工具。在完成有關計劃後,不少初創企業難免面臨「加速至碰壁」現象,而無法保持進度、籌集資金並將其科技商品化。


 

  1. 早期階段投資者(例如天使投資者)教育薄弱。小投資者既缺乏足夠的精力,亦不知投資後應如何跟進。個人或天使投資者(如家族辦公室)難以找到有系統的課程,藉以獲得有關投資初創企業的培訓,只能屢敗屢戰,以致窒礙持續的風險承擔和投資文化的開拓。


 

  1. 早期階段和中期階段創業資本仍然稀缺。對於多年始能成熟,而在創業資本基金的生命周期內僅能提供有限財務回報的科技,極少投資者能夠理解或願意支持。許多內地創業資本基金的贖回條款繁複,即使有望成功的初創企業亦難獲資助。私人資本和公司研發雖大大有助於在市場上推出新科技,但要花上長達數十年的時間來培育全新事物,這些投資者和公司都難免缺乏耐性和決心。


 

  1. 香港的科技初創企業終端市場規模有限,或不足以支持大型和規模化的收入模式。本地市場規模過小,同樣有礙初創企業達致有助吸引傳統創業資本所需的足夠數量或規模。由於本地已具規模的科技公司相對短視,合作機會始終有限。


 

 

政策建議和結論


本文就香港情況加以分析,提供一個理解初創企業生態圈的框架。儘管香港表現出一定優勢,筆者的研究則揭示了一個關鍵痛點:在公司成立和概念驗證之後,由於往後資源匱乏,科技概念原型和商業可行性之間出現鴻溝。這一缺陷使初創企業難以吸引傳統創業資本。

以下重點列出加強生態圈的高層次政策建議。

  1. 培養創新文化:通過教育、公眾宣傳活動,以及對學校和高等院校的創業活動的支持,推動風險承擔和勇於創新的文化。在境外物色可以在本港商業化的科技來源。同時,提供一個社會和心理的「安全網」,以降低創業失敗的個人成本。


 

  1. 建立創新和初創企業的訊息交流中心:目前,初創企業可用的資源既不易理解亦難以獲取。建立一個兼具虛擬元素的實體中心,聘用相關專家,輔以人工智能,讓初創企業參與者掌握其中資源及使用方法。


 

  1. 促進跨院校合作:促進各大學和研究中心的智囊團攜手合作,以免重複研發工作,並藉以創建知識和知識產權的共享庫;透過驅動互利合作夥伴關係,以克服「非我發明」綜合症。建立強有力的化解風險計劃,資助有關公司從科技就緒等級5/6過渡到第8級,並邀請科技專家和商界人士加入員工評估委員會。


 

  1. 彌合產業與初創企業之間的鴻溝:鼓勵初創企業、學術機構和私營企業之間的合作,有系統地訂定從原型到可行產品的程序。建立網絡和連通性,從而物色終端市場機會。


 

  1. 支持市場擴展:為具備全球視野的科技初創企業提供支援,通過貿易代表團、交流活動和與海外企業夥伴的合作,擴展到香港以外的市場;為開拓鄰近市場,尤其鼓勵與大灣區公司攜手合作。


 

[1] 為創業生態圈提供種子資本和初始條件未能配合的現象其實相當普遍,並非香港所獨有。可參看美洲開發銀行有關在拉丁美洲成立初創企業生態圈的報告:https://publications.iadb.org/en/best-practices-creating-venture-capital-ecosystem

 

[2] https://www.info.gov.hk/gia/general/202212/22/P2022122200218.htm?fontSize=1

[3] 其他類似本文的近期研究包括KPMG-阿里巴巴創業者基金的報告 《以創業家精神推動香港轉型 2020》、《以創業家精神推動香港轉型2018》(香港浸會大學Marta Dowejko教授參與的研究);FoundersHK Internet Report 2023;團結香港基金和阿里巴巴創業者基金的研究《優化各界資源協作推動香港初創發展》

[4] 此一版本由加州大學戴維斯分校Andrew Hargadon教授屬下中心首創(https://innovate.ucdavis.edu/)。

[5] 相反,對於以軟件為中心的科技初創企業,這些階段可能會為期短得多,但成功的風險依然很高。

[6] 「鴻溝」即屬與此相關的概念,指公司無法跨越有關產品或服務的早期採用者,未獲大眾市場採納和進行大量生產。Geoffrey Moore在其1991年《跨越鴻溝》一書中闡釋這個概念,自此廣為流傳。

[7] Robert Hall 與 Susan Woodward,The Burden of the Non-Diversifiable Risk of Entrepreneurship,《美國經濟評論》100卷,第3期(2010):第1163–1194頁。

[8] 有關初創企業失敗的深入評論,可參閱美國哈佛商學院Tom Eisenmann教授以此為題的研究 (www.whystartupsfail.com) 。

[9] 常見術語「獨角獸」由Cowboy Ventures公司的Aileen Lee所創,指的是估值超過10億美元的初創企業。

[10] https://www.nasa.gov/directorates/somd/space-communications-navigation-program/technology-readiness-levels/

[11] Ramsden與Chowdhury 在2019年《業務準備等級》的合著書中,普及了這一概念。業務準備等級基於設計思維和精益創業的理念。

 

[12] 科技就緒等級改編自美國太空總署的指導方針,業務準備等級改編自 Steve Blank 在史丹福大學的精益創業啟動課程,兩者都在懷俄明州的孵化器 Impact 307 中得到了應用。(https://impact307.org/)

[13] https://startupcommunityway.com/

[14] 香港城市大學、香港浸會大學、嶺南大學、香港中文大學、香港教育大學、香港理工大學、香港科技大學和香港大學

[15] 香港各所大學雖在人均註冊專利數目方面排名較低,但各院校及其科學與工程學系卻在全球各項大學排名(如QS)中位居前列(https://www.topuniversities.com/university-rankings)。

[16] 一個後續深入定量研究的主題。

[17] https://tec.hku.hk/

[18] https://cuhkinnovation.hk/zh-Hant

[19] https://www.hkstp.org/zh-hk/programmes/incubation/incubation-programme

[20] https://www.cyberport.hk/zh_tw/cyberport_incubation_programme

[21] https://www.itf.gov.hk/tc/raiseplus

[22] https://www.itf.gov.hk/tc/funding-programmes/supporting-start-ups/tsssu/tsssu-directory/index.html

[23] https://www.fstb.gov.hk/tc/financial_ser/hong-kong-growth-portfolio.htm

[24] https://www.hkic.org.hk/zh

[25] 例外的是投資推廣署的創科網站(https://innotech.investhk.gov.hk/zh-hk/);但即使如此,它所面向的也只是外部參與者,而非本地參與者。